Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.

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Results for "Content Strategy"

  • Coursera

    Skills you'll gain: Content Performance Analysis, Content Development and Management, Driving engagement, Drive Engagement, Content Strategy, Content Creation, Strategic Communication, Branding, Digital Analysis, Social Media Management, Digital Publishing, Digital Marketing

    4.6 stars, 88 reviews, Beginner, Guided Project, Less Than 2 Hours

  • Coursera

    Skills you'll gain: Driving engagement, Video Production, Content Performance Analysis, Customer Engagement, Content Creation, Drive Engagement, Marketing Analytics, Digital Publishing, Social Media Analytics, Content Marketing, Marketing Channel, Target Audience, Content Strategy, Cross-Channel Marketing, Promotional Strategies, Marketing, Marketing Effectiveness, Business Marketing, Performance Analysis, Social Media Marketing

    4.7 stars, 18 reviews, Beginner, Guided Project, Less Than 2 Hours

  • Coursera

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Business Marketing, Social Media Strategy, Advertising

    Beginner · Guided Project · Less Than 2 Hours