Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.

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Results for "Marketing Planning"

  • Coursera

    Skills you'll gain: Target Audience, Facebook, Content Performance Analysis, Customer Analysis, Social Media Marketing, Social Media Content, Business Marketing, Business Planning, Drive Engagement, Marketing Planning

    4.6 stars, 27 reviews, Intermediate, Guided Project, Less Than 2 Hours

  • Coursera

    Skills you'll gain: Customer Analysis, Persona Development, Customer Relationship Management, Customer Insights, Target Audience, Target Market, Marketing Strategies, Marketing Planning, Consumer Behaviour, Social Media, Product Knowledge, Research

    4.6 stars, 34 reviews, Beginner, Guided Project, Less Than 2 Hours