Marketing Planning

Marketing Planning is a strategic approach that involves the analysis, setting of objectives, and creation of marketing strategies to achieve business goals. Coursera's Marketing Planning catalogue teaches you the key aspects of this critical business function. You'll learn everything from understanding market research, consumer behavior, and competitor analysis to developing comprehensive marketing strategies, budgeting, and execution plans. Furthermore, it delves into exploring digital marketing plans, segmentation, targeting, positioning, and much more. By mastering these skills, you can propel your career in marketing, sales, product management, or as an entrepreneur establishing a new business.

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Results for "Marketing Planning"

  • University of London

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    4.6 stars, 581 reviews, Beginner, Specialization, 3 - 6 Months

  • University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Online Advertising, Digital Advertising, Marketing Planning, ChatGPT, Branding, Marketing Strategies, Design Thinking, Keyword Research, AI Product Strategy, Brand Marketing, Brand Awareness, Brand Strategy, Digital Marketing, Generative AI, Personalized Service, AI Personalization, Customer Communications Management, Machine Learning

    4.2 stars, 160 reviews, Beginner, Specialization, 1 - 3 Months

  • Coursera

    Skills you'll gain: Key Performance Indicators (KPIs), Marketing Planning, Sprint Retrospectives, Marketing Effectiveness, Campaign Planning, Marketing Strategies, Campaign Management, Digital Media Strategy, Strategic Marketing, Performance Measurement, Data-Driven Marketing, Marketing Operations, Cross-Channel Marketing, Performance Metric, Market Research, Market Analysis, Business Analysis, Analytical Skills, Data Visualization, Data Analysis

    Beginner · Course · 1 - 3 Months

  • EDUCBA

    From the course: Integrated Marketing Communications and Advertising·Lesson: Pricing and Distribution Decisions

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    19 views

    Micro Lesson · 10 minutes

  • Google

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    4.8 stars, 32K reviews, Beginner, Course, 1 - 4 Weeks

  • Dubai College of Tourism

    From the course: Dubai Hospitality Marketing·Lesson: Defining Marketing in Hospitality

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    572 views

    Micro Lesson · 7 minutes

  • Meta

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Planning, Marketing Strategy and Techniques, Online Advertising, Customer Analysis, Conversion Funnel Analysis, Marketing Channel, Advertising Campaigns, Persona Development, Customer Insights, Regression Analysis, Model Evaluation, Data Analysis, Descriptive Analytics

    4.7 stars, 299 reviews, Beginner, Course, 1 - 4 Weeks

  • University of Washington

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Competitive Analysis, Target Audience, Proposal Development, Customer Analysis, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Proposal Writing, Ethical Standards And Conduct

    4.8 stars, 36 reviews, Beginner, Course, 1 - 4 Weeks

  • Adobe

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Target Audience, Promotions and Campaigns, Conversion Funnel Analysis, Marketing Effectiveness, Product Promotion, Driving engagement, Lead Generation, Content Marketing, Marketing Automation, Customer Relationship Management, Advertising, Diversity Marketing, Target Market

    4.8 stars, 353 reviews, Beginner, Course, 1 - 4 Weeks

  • EDUCBA

    From the course: Marketing Fundamentals Mastery: Apply, Analyze & Evaluate·Lesson: Targeting and Communication

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    59 views

    Micro Lesson · 11 minutes

  • S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Target Market, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Brand Strategy, Brand Management, Brand Marketing, Marketing Strategies, Product Planning, Product Management, Marketing Strategy and Techniques, Marketing Communications, Communication Planning, Campaign Planning, Market Opportunities

    4.8 stars, 37 reviews, Beginner, Course, 1 - 3 Months

  • University of Arizona

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    4.6 stars, 7 reviews, Intermediate, Specialization, 3 - 6 Months