Email Analytics Basics
Email Analytics Basics
This course is part of AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization
Instructor: Professionals from the Industry
What you'll learn
Build a multi-section email analytics dashboard integrating KPIs, engagement trends, and campaign comparisons using Excel or Google Sheets.
Evaluate campaign performance using CTR, bounce rates, UTM data alongside open rates, accounting for privacy features that can inflate open tracking.
Analyze A/B testing results and engagement timing patterns to generate specific, data-driven subject-line and send-time recommendations.
Design stakeholder-ready visualizations and reporting formats that communicate email program insights clearly to non-technical business audiences.
Details to know
Taught in English
Recently updated!
April 2026
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This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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