Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.

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Results for "Competitive Intelligence"

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

  • Duke University

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Competitive Intelligence, Organizational Change, Customer experience improvement, Competitive Analysis, Customer Analysis

    4.6 stars, 118 reviews, Intermediate, Specialization, 1 - 4 Weeks

  • University of Minnesota

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Drug Development, Competitive Intelligence, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Stakeholder Analysis, Pharmaceuticals

    4.5 stars, 1.5K reviews, Beginner, Specialization, 3 - 6 Months

  • Fundação Instituto de Administração

    From the course: Sales Strategy·Lesson: Lesson 1 - From traditional to strategic sales planning process – Why intelligence matters.

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    6.3k views

    Micro Lesson · 2 minutes

  • Rutgers the State University of New Jersey

    From the course: Business Intelligence and Competitive Analysis·Lesson: Impact of Competitive Intelligence: The World's Major Economies

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    10k views

    Micro Lesson · 4 minutes

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Demand Planning, Strategic Sourcing, Competitive Analysis, Data Storytelling, Procurement, Supplier Relationship Management, Inventory Management, Supplier Management, Supply Chain, Purchasing, Regression Analysis, Supplier Performance Management, Supply Chain Systems, Inventory Control, Data-Driven Decision-Making, Supply Chain Management, Business Intelligence, Supply Chain Planning, Data Analysis

    4.6 stars, 2.4K reviews, Beginner, Specialization, 3 - 6 Months

  • Fundação Instituto de Administração

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Case Studies, Sales Support, Sales Enablement, Business Planning, General Sales Practices, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Customer Analysis, Competitive Intelligence

    4.5 stars, 547 reviews, Intermediate, Specialization, 3 - 6 Months

  • Advancing Women in Tech

    From the course: The Business of Product Management I

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    4.4k views

    Micro Lesson (10 videos) · 57 minutes

  • Advancing Women in Tech

    From the course: The Business of Product Management I·Lesson: Compete Intelligently with Competitive Intelligence

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    4.4k views

    Micro Lesson · 3 minutes

  • Rutgers the State University of New Jersey

    From the course: Business Intelligence and Competitive Analysis·Lesson: Course Overview

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    11k views

    Micro Lesson · 5 minutes

  • Fundação Instituto de Administração

    From the course: Sales Strategy·Lesson: Lesson 4 - The intelligence cycle (Part 2) - KIT & KIQs: Key Intelligence, Topics and Questions, Analysis & Insights, Dissemination

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    3.8k views

    Micro Lesson · 5 minutes

  • Emory University

    From the course: Consulting Tools and Tips·Lesson: Benchmarking Tips and Warnings

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    7.5k views

    Micro Lesson · 18 minutes