Integrated Marketing Communications

Integrated Marketing Communications (IMC) is a strategic approach to ensuring all forms of communication and messages are carefully linked together, thus creating a seamless and unified customer experience. Coursera's IMC skill catalogue guides you through the process of establishing effective communication across various marketing channels. You'll learn about the importance of a consistent brand voice, the role of different media in conveying your message, and strategies for integrating PR, advertising, direct marketing, social media, and sales promotion. This nuanced understanding of IMC will help you create compelling, coordinated campaigns that resonate with your target audience and drive business growth.

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Results for "Integrated Marketing Communications"

  • IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Campaign Planning, Communication Planning, Marketing and Public Relations, Brand Strategy, Brand Loyalty, Marketing Management, Consumer Behaviour, Communication Strategies, Communication, Budget Management, Budgeting

    4.7 stars, 2.5K reviews, Beginner, Course, 1 - 4 Weeks

  • University of Arizona

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • IE Business School

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Management, Data-Driven Decision-Making, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7 stars, 6.2K reviews, Beginner, Specialization, 3 - 6 Months

  • University of Colorado Boulder

    Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process

    4.5 stars, 56 reviews, Beginner, Specialization, 1 - 3 Months

  • University of Arizona

    From the course: Marketing Communications: Intro to Consumer Behavior·Lesson: Introduction to Marketing Communications

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    369 views

    Micro Lesson · 8 minutes

  • IE Business School

    From the course: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more·Lesson: Introduction to IMC

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    60k views

    Micro Lesson · 7 minutes

  • S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Communications, Marketing, Target Audience, Integrated Marketing Communications, Marketing Channel, Communication Strategies

    4.8 stars, 37 reviews, Beginner, Course, 1 - 3 Months

  • University of Colorado Boulder

    From the course: Building and Pitching Marketing Campaigns in Tech Industries·Lesson: Media Integration and Marketing Mix

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    180 views

    Micro Lesson · 18 minutes

  • IE Business School

    From the course: Marketing Mix Fundamentals·Lesson: The Development of a Marketing Communications Strategy

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    14k views

    Micro Lesson · 4 minutes

  • IE Business School

    Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

  • IE Business School

    From the course: Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more·Lesson: Evaluation IMC Campaigns

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    56k views

    Micro Lesson · 8 minutes

  • IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Marketing, Communication Planning, Brand Strategy, Public Relations, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication

    4.8 stars, 711 reviews, Beginner, Course, 1 - 4 Weeks