Competitive Intelligence

Competitive Intelligence is the practice of gathering, analyzing, and utilizing information about competitors to enhance your business's strategic decision-making. Coursera's Competitive Intelligence catalogue helps you understand essential aspects of this practice and its importance in today's rapidly evolving business landscape. You'll learn to systematically collect data, conduct competitor analysis, identify market trends, and evaluate your organization's competitive position. The course material covers techniques for data gathering, data interpretation, predictive analysis, and strategic application of competitive intelligence. By mastering these skills, you'll be better equipped to guide your organization to a significant competitive advantage.

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Results for "Competitive Intelligence"

  • Microsoft

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Market Intelligence, Market Opportunities, Customer Analysis, Persona Development, Product Strategy, Product Marketing, AI Product Strategy, Consumer Behaviour, Competitive Intelligence, Target Market, Market Dynamics, Target Audience, Business Research, Customer Insights, Research Reports, Market Data, B2B Sales

    4.5 stars, 56 reviews, Beginner, Course, 1 - 4 Weeks

  • Rutgers the State University of New Jersey

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving

    4.4 stars, 257 reviews, Beginner, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Competitive Analysis, Competitive Intelligence, Market Analysis, Market Intelligence, Market Trend, Trend Analysis, Market Data, Analysis, Strategic Decision-Making, Market Dynamics, Strategic Thinking, Data-Driven Decision-Making, Business Strategy, Business Analysis, Case Studies, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Market Intelligence, Competitive Intelligence, Competitive Analysis, Market Research, Market Analysis, Market Data, Market Trend, Market Dynamics, Trend Analysis, Business Reporting, Research Reports, Report Writing, Data Collection, Product Strategy, Forecasting, Data Validation, Company, Product, and Service Knowledge, Time Series Analysis and Forecasting, Business Research, Research Methodologies

    Beginner · Course · 1 - 3 Months

  • Goldman Sachs

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Development, Business Strategy, Customer Analysis, Consumer Behaviour, Target Market, Customer Insights, Competitive Intelligence, Market Research, Market Analysis, Target Audience

    4.8 stars, 358 reviews, Mixed, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy

    Intermediate · Specialization · 3 - 6 Months

  • Sage Publications

    Skills you'll gain: Strategic Marketing, Marketing Planning, Product Strategy, Campaign Planning, Marketing Management, Customer Relationship Management, Target Market, Marketing, Consumer Behaviour, Business Strategy, Customer Relationship Building, Go To Market Strategy, Marketing Strategy and Techniques, Strategic Leadership, Value Propositions, Environmental Social And Corporate Governance (ESG), Promotional Strategies, Strategic Decision-Making, Market Intelligence, Competitive Intelligence

    Beginner · Specialization · 3 - 6 Months

  • Duke University

    Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Business Transformation, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Competitive Intelligence, Organizational Change, Business Strategies, Competitive Analysis, Emerging Technologies

    4.6 stars, 115 reviews, Intermediate, Specialization, 1 - 4 Weeks

  • John Wiley & Sons

    Skills you'll gain: Business Planning, Business Strategy, Business Strategies, Business Ethics, Financial Statement Analysis, Plan Execution, Financial Statements, Competitive Analysis, Growth Strategies, Strategic Planning, Strategic Thinking, Competitive Intelligence, Business Modeling, Financial Forecasting, Culture Transformation, Strategic Decision-Making, Strategic Marketing, Portfolio Management, Market Analysis, Entrepreneurship

    Beginner · Specialization · 3 - 6 Months

  • IBM

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Data Ethics, Competitive Intelligence, AI Enablement, Generative AI, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Risking, Compliance Training, Strategic Thinking, Data Management, Strategic Leadership, AI literacy, Law, Regulation, and Compliance, Data Strategy

    4.6 stars, 756 reviews, Intermediate, Specialization, 1 - 3 Months

  • Alex Genadinik

    Skills you'll gain: Keyword Research, Search Engine Optimization, Content Optimization, Competitive Analysis, Web Analytics and SEO, AI Enablement, Content Development and Management, Competitive Intelligence, Content Strategy, Content Performance Analysis, Benchmarking, AI Workflows, Gap Analysis, Content Creation, LLM Application, Generative AI, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Grant Writing, ChatGPT, Grant Applications, Prompt Engineering, Responsible AI, Proposal Writing, Generative AI Agents, Compliance Management, Proposal Development, Generative AI, Auditing, Large Language Modeling, Artificial Intelligence, Competitive Intelligence, Prospecting and Qualification, Data Loss Prevention

    Intermediate · Course · 1 - 4 Weeks