Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.

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Results for "Marketing Strategy and Techniques"

  • Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Marketing, Content Optimization, Marketing Strategy and Techniques, Marketing Strategies, Customer Engagement

  • From the course: Think Outside the Inbox: Email Marketing·Lesson: Preparing for your campaign

  • Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Campaign Planning, Information Privacy, Marketing Analytics, Customer Retention, Goal Setting

  • From the course: Introduction to Email Marketing·Lesson: Do's and don’ts of email marketing

  • From the course: Attract and Engage Customers with Digital Marketing·Lesson: Create customer personas for your target audience

  • From the course: Think Outside the Inbox: Email Marketing·Lesson: Emails that welcome new subscribers

  • From the course: Think Outside the Inbox: Email Marketing·Lesson: Introduction to metrics

  • From the course: Think Outside the Inbox: Email Marketing

  • From the course: Think Outside the Inbox: Email Marketing·Lesson: Getting started with the course