Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.

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Results for "Content Strategy"

  • Adobe

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    4.7 stars, 427 reviews, Beginner, Course, 1 - 4 Weeks

  • Simplilearn

    Skills you'll gain: Content Strategy, Content Marketing, Content Performance Analysis, Content Development and Management, Content Optimization, Web Content, Social Media Content, Paid media, Digital Content, Digital Media Strategy, Marketing Strategies, Content Creation, Email Marketing, Online Advertising, Content Scheduling, Cross-Channel Marketing, Copywriting, Search Engine Optimization, Advertising, Digital Advertising

    4.1 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

  • Coursera

    Skills you'll gain: Canva (Software), Content Development and Management, Brand Management, Content Creation, Social Media Content, Content Marketing, Content Strategy, Brand Strategy, Social Media Campaigns, Brand Awareness, Branding, Social Media, Brand Marketing, Social Media Marketing, Content Optimization, Persona Development, Email Marketing, Digital Marketing, Search Engine Optimization, AI Enablement

    Intermediate · Course · 1 - 3 Months

  • Coursera

    Skills you'll gain: Keyword Research, Data-Driven Marketing, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Search Engine Marketing, Digital Marketing Campaigns, Content Optimization, Research, Content Creation, Conversion Funnel Analysis, Content Strategy, Content Marketing, Marketing Analytics, Digital Content, Web Analytics, AI Enablement, Generative AI, Content Management, Analytics

    Intermediate · Specialization · 1 - 3 Months

  • LearnQuest

    Skills you'll gain: Content Performance Analysis, Responsible AI, Prompt Engineering, Campaign Management, Content Optimization, Content Marketing, Content Strategy, Web Analytics, Prompt Patterns, A/B Testing, Content Development and Management, Performance Measurement, Data Ethics, Marketing Operations, Workflow Management, Performance Metric, Content Creation, Content Management, Creative Design, Creative Thinking

    Beginner · Course · 1 - 3 Months

  • Simplilearn

    From the course: Content Strategy·Lesson: Content Strategy - The Backbone of Digital Marketing

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    490 views

    Micro Lesson · 2 minutes

  • Coursera

    From the course: YouTube Strategy: Effective Content·Lesson: LESSON 3 - Content Strategy for YouTube

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    4.1k views

    Micro Lesson · 2 minutes

  • Coursera

    From the course: Creating Engaging Content for YouTube·Lesson: LESSON 3 - Content Strategy for YouTube

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    4.1k views

    Micro Lesson · 2 minutes

  • Microsoft

    From the course: Content Development and Management·Lesson: Aligning Content with PR Strategy

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    3.4k views

    Micro Lesson · 2 minutes

  • Simplilearn

    From the course: Content Strategy·Lesson: Content KPIs and Content Audit

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    211 views

    Micro Lesson · 2 minutes

  • University of California, Davis

    From the course: The Strategy of Content Marketing·Lesson: Getting Started with a Content Marketing Strategy, Part 1

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    3.9k views

    Micro Lesson · 7 minutes

  • Skillshare

    From the course: Using AI & ChatGPT for Content: Strategy & SEO·Lesson: Creating a Content Strategy with ChatGPT

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    132 views

    Micro Lesson · 15 minutes