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Business Analytics

Our world has become increasingly digital, and business leaders need to make sense of the enormous amount of available data today. In order to make key strategic business decisions and leverage data as a competitive advantage, it is critical to understand how to draw key insights from this data. The Business Analytics specialization is targeted towards aspiring managers, senior managers, and business executives who wish to have a well-rounded knowledge of business analytics that integrates the areas of data science, analytics and business decision making. The courses in this Specialization will focus on strategy, methods, tools, and applications that are widely used in business. Topics covered include: Data strategy at firms Reliable ways to collect, analyze, and visualize data–and utilize data in organizational decision making Understanding data modeling and predictive analytics at a high-level Learning basic methods of business analytics by working with data sets and tools such as Power BI, Alteryx, and RStudio Learning to make informed business decisions via analytics across key functional areas in business such as finance, marketing, retail & supply chain management, and social media to enhance profitability and competitiveness.

Status: Business Analysis
Status: Internal Auditing
BeginnerSpecialization

Top reviews across Business Analytics

Reviewed Mar 15, 2023
Course: Introduction to Applied Business Analytics

I find this course very useful. Great material presentation, easy to learn. I've enjoyed it very much.

Reviewed Jun 12, 2020
Course: Introduction to Business Analytics: Communicating with Data

This course is ok for those who are looking fora good understanding of the concept of data visualization. However, there is no hands-on training on any of the data visualization tools.

Reviewed Aug 15, 2022
Course: Tools for Exploratory Data Analysis in Business

G​ood course. I could make my first step with Alteryx. Thanks. I​ just regret that the assignement is not on Alteryx.

Reviewed Aug 31, 2022
Course: Machine Learning Algorithms with Python in Business Analytics

A course to learn some notions to apply data science in business. I would have liked more examples, but still, it is a good starting point to specialise in this knowledge.

Reviewed Nov 2, 2019
Course: Applying Data Analytics in Marketing

it was a perfect course , which gave me the full picture of how to make a marketing testing and evaluation

Reviewed Oct 20, 2024
Course: Applying Data Analytics in Accounting

Overall, I highly recommend the Applying Data Analytics in Accounting course to anyone who is interested in learning more about the use of data analytics in the accounting profession.

Reviewed Dec 13, 2020
Course: Introduction to Applied Business Analytics

This course is well designed for newbies like me and our teachers are super dedicated.

Reviewed Apr 23, 2021
Course: Introduction to Business Analytics: Communicating with Data

Informative and well-paced course that with a manageable workload for someone interested in a first step towards an MBA.

Reviewed Apr 3, 2025
Course: Applying Data Analytics in Marketing

Very much learning course, got to know about many things .

Reviewed Oct 20, 2022
Course: Applying Data Analytics in Accounting

T​his course was beyond my expectations and i learned a lot from it. Thankyou GIES!

Reviewed Jul 27, 2020
Course: Introduction to Applied Business Analytics

Its a good course to learn business analytics with R

Reviewed Sep 3, 2019
Course: Introduction to Business Analytics: Communicating with Data

It was great to give me a better understanding about the way how we can structure and systematically deliver a great data visualization. It will definitely improve my communication.