Research shows that 92% of buyers are more likely to purchase after hearing a compelling story, yet most sales presentations fail to connect emotionally with audiences. This course transforms you into a master storyteller and objection handler who wins deals through persuasive presentations and confident responses to resistance. Learn to craft narratives using proven frameworks, design visuals that enhance your message, and deliver demos that captivate both in-person and virtual audiences. Master the psychology behind objections and apply frameworks like AER and Feel-Felt-Found to turn skepticism into enthusiasm. Discover ethical approaches to cross-selling and upselling that expand account value while building trust. The course culminates in creating a complete Sales Presentation Mastery Kit for financial services, giving you portfolio-ready materials including a polished deck, objection playbook, and competitive battlecards to showcase your expertise.

Sales Presentations and Objection Mastery

Sales Presentations and Objection Mastery
This course is part of IBM Sales Representative Professional Certificate

Instructor: Antonio Cangiano
What you'll learn
Create persuasive sales presentations using storytelling, visual design, objection handling, and expansion strategies.
Construct sales narratives and presentation materials that connect product features to customer outcomes and message clarity.
Apply objection-handling frameworks to identify concerns, acknowledge validity, and reframe resistance collaboratively.
Execute cross-selling and upselling strategies while creating portfolio-ready sales materials for the fintech sector.
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Taught in English
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Build your Business Strategy expertise
This course is part of the IBM Sales Representative Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
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