Integrated Marketing Communications

Integrated Marketing Communications (IMC) is a strategic approach to ensuring all forms of communication and messages are carefully linked together, thus creating a seamless and unified customer experience. Coursera's IMC skill catalogue guides you through the process of establishing effective communication across various marketing channels. You'll learn about the importance of a consistent brand voice, the role of different media in conveying your message, and strategies for integrating PR, advertising, direct marketing, social media, and sales promotion. This nuanced understanding of IMC will help you create compelling, coordinated campaigns that resonate with your target audience and drive business growth.

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Results for "Integrated Marketing Communications"

  • IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Marketing, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Marketing Design, Brand Strategy, Media and Communications, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Communication

    4.7 stars, 2.5K reviews, Beginner, Course, 1 - 4 Weeks

  • Pearson

    Skills you'll gain: Integrated Marketing Communications, Marketing Communications, Promotional Strategies, Target Audience, Promotions and Campaigns, Advertising, Cross-Channel Marketing, Marketing Management, Product Promotion, Campaign Planning, Marketing, Online Advertising, Digital Advertising, Digital Media Strategy, Digital Marketing Campaigns, Target Market, Persona Development, Paid media, Public Relations, Digital Marketing

    Beginner · Course · 1 - 4 Weeks

  • Microsoft

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    4.8 stars, 44 reviews, Beginner, Course, 1 - 3 Months

  • University of Arizona

    Skills you'll gain: Integrated Marketing Communications, Media and Communications, Marketing Communications, Brand Strategy, Brand Marketing, Branding, Marketing, Brand Management, Marketing Strategies, Strategic Marketing, Marketing Effectiveness, Strategic Communication, Social Media Strategy, Content Marketing, Social Media Marketing, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Communication, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • IE Business School

    Skills you'll gain: Marketing Communications, Product Lifecycle Management, Data-Driven Marketing, Brand Strategy, Integrated Marketing Communications, Customer experience strategy (CX), Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Management, Data-Driven Decision-Making, Retail Management, Product Management, Marketing Channel, Product Strategy, Market Dynamics, Revenue Management, Merchandising, Communication

    4.7 stars, 6.2K reviews, Beginner, Specialization, 3 - 6 Months

  • Coursera

    Skills you'll gain: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • University of London

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

  • University of London

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Degree · 1 - 4 Years

  • Pearson

    Skills you'll gain: Market Research, Customer Analysis, New Product Development, Product Planning, Product Lifecycle Management, Product Development, Customer Relationship Management, Integrated Marketing Communications, Market Analysis, Product Management, Marketing Planning, Target Market, Product Marketing, Logistics Management, Marketing Communications, Sales Process, Sales Strategy, Supply Chain, Business Marketing, Consumer Behaviour

    Beginner · Specialization · 1 - 3 Months

  • IIT Roorkee

    Skills you'll gain: New Product Development, Business Marketing, Mergers & Acquisitions, FinTech, Capital Budgeting, Brand Management, Supply Chain, Integrated Marketing Communications, Sales Process, Business Valuation, Innovation, Succession Planning, Material Requirements Planning, Business Process Management, Management Accounting, Statistical Process Controls, Customer Retention, Product Management, Marketing Management, Cash Management

    Degree · 1 - 4 Years

  • IE Business School

    Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Product Planning, Market Research, Product Marketing, Marketing Communications, Product Lining, Business Research, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Marketing Management, Target Market, Decision Making, Marketing

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

  • Microsoft

    Skills you'll gain: Media Relations, Public Relations, Proofreading, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.7 stars, 250 reviews, Beginner, Professional Certificate, 3 - 6 Months