Meta
Meta Marketing Analytics Professional Certificate
Meta

Meta Marketing Analytics Professional Certificate

Launch Your Career in Marketing Analytics. Build in-demand skills and gain credentials to go from beginner to job-ready in 7 months or less. No degree or prior experience required.

Brandon Larkin
Brandi Robinson
Anke Audenaert

Instructors: Brandon Larkin

15,512 already enrolled

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Earn a career credential that demonstrates your expertise
4.8

(2,035 reviews)

Beginner level

Recommended experience

7 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Collect, sort, evaluate, and visualize marketing data

  • Summarize and analyze data using marketing analytics methods

  • Design experiments and test hypotheses to evaluate advertising effectiveness

  • Use Meta Ads Manager to run tests, learn what works, and optimize ad performance

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English

See how employees at top companies are mastering in-demand skills

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Advance your career with in-demand skills

  • Receive professional-level training from Meta
  • Demonstrate your technical proficiency
  • Earn an employer-recognized certificate from Meta
  • Prepare for an industry certification exam
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$80,000+
median U.S. salary for Marketing Analytics
¹
48,000+
U.S. job openings in Marketing Analytics
¹

Get exclusive access to career resources upon completion

  • Resume review

    Improve your resume and LinkedIn with personalized feedback

  • Interview prep

    Practice your skills with interactive tools and mock interviews

  • Career support

    Plan your career move with Coursera’s job search guide

¹Lightcast™ Job Postings Report, United States, 7/1/22-6/30/23. ²Based on program graduate survey responses, United States 2021.

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Earn a career certificate

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Professional Certificate - 8 course series

Marketing Analytics Foundation

Course 111 hours4.8 (1,810 ratings)

What you'll learn

  • How data and its measurement inform a marketing action

  • Basic principles of marketing

  • How data is collected and the regulations around its collection

Skills you'll gain

Category: Spreadsheet
Category: Data Analysis
Category: SQL
Category: Tableau Software
Category: Data Visualization

Introduction to Data Analytics

Course 214 hours4.7 (139 ratings)

What you'll learn

  • Apply the data analysis process OSEMN to marketing data

  • Compare and contrast various data formats and their applications across different scenarios

  • Identify data gaps and articulate the strengths and weaknesses of collected data

Skills you'll gain

Category: Data Analysis
Category: Social Media Marketing
Category: Meta advertising
Category: A/B Testing
Category: Ads Manager

Data Analysis with Spreadsheets and SQL

Course 325 hours4.4 (45 ratings)

What you'll learn

  • Clean data with spreadsheets and use common spreadsheet formulas to calculate summary statistics

  • Write foundational SQL statements and queries to extract data in spreadsheets

  • Create charts in Google Sheets and use Tableau to visualize data and use dashboards to create data visualizations

Skills you'll gain

Category: Marketing Science
Category: Data Analysis
Category: Social Media Marketing
Category: Ads Manager
Category: Facebook Advertising

Python Data Analytics

Course 424 hours4.4 (35 ratings)

What you'll learn

  • Sort, query, and structure data in Pandas, the Python library

  • Describe how to model and interpret data using Python

  • Create basic data visualizations with Python libraries

Skills you'll gain

Category: Data Analysis
Category: Python Programming
Category: Pandas
Category: Data Visualization

Statistics Foundations

Course 521 hours4.8 (173 ratings)

What you'll learn

  • The basic principles of descriptive and inferential statistics

  • Use statistical analyses to make data-driven decisions

  • How to formulate and test hypotheses and take action based on the outcome

Skills you'll gain

Category: Marketing Plan
Category: Data Analysis
Category: Linear Regression
Category: Marketing
Category: Marketing Mix Modeling

Data Analytics Methods for Marketing

Course 612 hours4.7 (216 ratings)

What you'll learn

  • How to plan and forecast your marketing efforts across different channels

  • How to use marketing mix modeling and attribution to optimize your efforts

  • How to evaluate and optimize your sales funnel

Skills you'll gain

Category: Data Analysis
Category: Linear Regression
Category: Statistical Analysis
Category: Statistical Hypothesis Testing

Marketing Analytics with Meta

Course 713 hours4.8 (171 ratings)

What you'll learn

  • How to optimize your marketing campaign by evaluating campaign results

  • How to measure advertising effectiveness with Meta’s testing tools

  • How to implement a full advertising analysis from the hypothesis formulation to presenting results and recommendations

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Data Management
Category: Data Visualization

Meta Marketing Science Certification Exam

Course 81 hour4.8 (115 ratings)

What you'll learn

  • Complete the Meta Marketing Science Certification Exam

Skills you'll gain

Category: Data Analysis
Category: Marketing
Category: Digital Marketing
Category: Marketing Analytics

Instructors

Brandon Larkin
Meta
2 Courses7,218 learners
Brandi Robinson
2 Courses20,753 learners
Anke Audenaert
Meta
32 Courses634,349 learners

Offered by

Meta

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