This course develops market sizing and growth analysis capabilities essential for research professionals. Learners will master market sizing frameworks (TAM, SAM, SOM) and techniques for calculating year-over-year growth metrics. Through practical data analysis exercises, learners will build the quantitative skills needed to identify high-growth market segments and significant performance trends.
Analyze Markets: Growth, Trends, and Opportunity
Analyze Markets: Growth, Trends, and Opportunity
This course is part of TAM to Go/No-Go: Market Research and Growth Strategy Specialization
Instructor: LearningMate
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Learn to analyze historical data to predict demand and evaluate the strategic relevance of emerging trends with this market forecasting course.
Skills you'll gain
- Business Strategy
- Market Data
- Business Development
- Variance Analysis
- Data Storytelling
- Performance Measurement
- Market Trend
- Market Research
- Market Analysis
- Analytical Skills
- Data Visualization
- Quantitative Research
- Performance Analysis
- Key Performance Indicators (KPIs)
- Data Literacy
- Market Opportunities
- Gap Analysis
- Business Planning
- Market Share
- Trend Analysis
Details to know
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Taught in English
Recently updated!
April 2026
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This course is part of the TAM to Go/No-Go: Market Research and Growth Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There are 2 modules in this course
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