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IBM

Generative AI: Prompt Engineering Basics

As generative AI (GenAI) reshapes workplaces and job roles, using it effectively is now essential. Prompt engineering is the key to directing GenAI models and refining their output for desired results. This course is for professionals, executives, students, and AI enthusiasts ready to harness prompt engineering to unlock tools like ChatGPT. You’ll learn practical techniques, structured methods, and best practices for crafting strong prompts. Explore zero-shot and few-shot prompting to boost reliability and output quality. Discover advanced methods such as the Interview Pattern, Chain-of-Thought, and Tree-of-Thought to produce accurate, context-aware responses. Hands-on labs and projects provide experience with multimodal prompting, the playoff method, and image generation. You’ll practice blending text and visuals and evaluating AI outputs for precision and usefulness. Podcasts, dialogues, and discussions link theory to real-world scenarios, while expert insights highlight strategies for effective prompt use. A final project and graded assessments ensure you can apply these techniques with confidence, leaving you with practical, job-ready skills. Hear from practitioners about the techniques and artistry behind writing impactful prompts. Enroll today to master prompt engineering and unlock GenAI’s potential.

Status: Prompt Patterns
Status: Prompt Engineering
BeginnerCourse9 hours

Featured reviews

KI

5.0Reviewed Mar 11, 2026

This is an excellent course for beginners. It clearly aligns the mind to think and write in a particular way that helps in getting better results from the AI tools.

KD

5.0Reviewed Sep 30, 2025

Provide basics of Generative AI Prompt Engineering through instruction, guided online activities, practice quizzes and reinforced by appearances of Industry Practitioners. Excellent Class!

HD

5.0Reviewed Jul 24, 2025

This course was an eye-opening introduction into the power of prompt engineering and how strategic inputs can drive more accurate, creative, and relevant responses from generative AI models.

HK

5.0Reviewed Feb 1, 2025

Great content! Especially the lab environment provided by IBM Watsonx is extremely useful. Looking forward to an advanced course in this series.

M

5.0Reviewed Oct 12, 2024

Generative AI: Prompt Engineering Basics provides a clear overview of effective prompt design and essential strategies for optimizing AI output

UR

5.0Reviewed Oct 30, 2025

Excellently curated course with very practical examples and lab work time which was so enriching. Thank you, team IBM, for training me on effective prompt engineering!

TT

5.0Reviewed Aug 2, 2024

The course was so useful and informative. You can learn a lot about how to use the right prompts when using AI in order to get the ideal outcome.

NB

5.0Reviewed Feb 27, 2025

Excellent course that brings clarity to the new world of Artificial Intelligence. I needed to understand why AI was so important and now I know! Thanks IBM and Coursera.

GH

5.0Reviewed Jun 30, 2025

It was a wonderful learning experience for me. Well-crafted module with lab work has given a perfect space to learn and explore the work of the prompt.

SR

5.0Reviewed Aug 26, 2024

Excellent course. I really enjoyed the practical exercises - hands on that allowed me to work with the tool and explore its functionality in a guided way.

KD

5.0Reviewed Jul 31, 2024

Exceptional teacher, course presentation materials, and very well designed labs. The seamless integration with Watsonx is just such a delight.

NM

5.0Reviewed Nov 14, 2024

This course is well suited for anyone curious about AI, informing others, or teaching in the classroom. The examples are assisted by IBM Watsonx.ai, an amazing interactive tool. Get started now!!

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