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Emory University

Generative AI in Marketing

Discover the transformative potential of Generative AI in the marketing landscape. This course offers an introduction to generative AI and explores its unique capabilities in the context of marketing. Learn to create compelling visual content and enhance customer engagement through advanced AI tools. Dive into the intricacies of training generative AI models and understand the pivotal role of human input in optimizing AI-driven strategies. Learners will explore the limitations of generative AI tools, such as chatbots, and master the art of prompting and iterating with these systems. The course also covers the practical application of generative AI in customer acquisition and engagement, providing insights into evaluating its effectiveness. This course also covers discussion of the legal debates surrounding generative AI, the concept of fair use, and potential brand concerns. By the end of this course, you will be equipped with the knowledge and skills to harness generative AI responsibly and effectively for marketing success.

Status: ChatGPT
Status: Marketing Strategies
BeginnerCourse14 hours

Featured reviews

BR

5.0Reviewed Aug 18, 2025

It's an introductory-level course, but it offers good examples of the use of generative AI in marketing and shares real-life case studies. I highly recommend it!

All reviews

Showing: 6 of 6

Timothy Hooker
5.0
Reviewed Oct 2, 2024
Andres Cortes
5.0
Reviewed Oct 2, 2024
Beatriz Rosa
5.0
Reviewed Aug 19, 2025
Mark Newton
4.0
Reviewed Dec 31, 2024
2373401150707 - Tống Nguyễn Xuân Sơn - 71K29MARK14
4.0
Reviewed Apr 10, 2025
Marlies
3.0
Reviewed Jan 19, 2026