Persuasion and Presence for Program and Project Managers
Persuasion and Presence for Program and Project Managers
Instructor: William A. Brantley
Access provided by Caltech
Beginner level
No prior experience required
Flexible schedule
Learn at your own pace
What you'll learn
Apply persuasive communication techniques to influence leaders and align diverse stakeholders.
Balance logic, emotion, and credibility (ethos, pathos, logos) to craft impactful messages.
Strengthen leadership presence and build trust across digital and in-person interactions.
Use persuasion as a tool for managing risk, driving outcomes, and improving team performance.
Details to know
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Program Management and the Art of Communication Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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