Welcome to Supply Chain Analytics — the art and science of applying data analytics to assess and improve supply chain performance.

A supply chain is a complex system with conflicting objectives of cost efficiency and customer satisfaction. Supply chain management is becoming increasingly data-driven. Through the real-life story and data of a major U.S. telecommunications company, you will learn the analytics tools and skills needed to diagnose and optimize a supply chain. Upon completion of this course, you will be able to: 1. Use data analytics to assess the impact of various strategies across all aspects of a supply chain — from inventory and shipping to warehouse order fulfillment, store operations, and customer satisfaction. 2. Customize supply chain strategy by product to improve overall cost efficiency without sacrificing customer service. 3. Gain hands-on experiences on the application of data analytics to the integrated supply chain and logistics planning. VASTA (name disguised) is a major U.S. wireless carrier that distributes and sells phones through a large national network of retail stores. In recent years, the company has written off large volumes of obsolete inventory annually, driving significant cost inefficiencies in an increasingly stagnant and saturated market. To remain competitive, VASTA must reassess its competitive position and redesign its supply chain. By the end of this course, you will have developed strategies to help VASTA save billions of dollars in supply chain costs and defend its market leadership. I hope you enjoy the course!