Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
Analyze & Optimize Your AI Visibility KPIs
Analyze & Optimize Your AI Visibility KPIs
This course is part of AI-Powered Modern Marketing Specialization
Instructor: ansrsource instructors
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
Skills you'll gain
- Business Metrics
- Statistical Analysis
- Business Intelligence
- Performance Analysis
- Web Analytics and SEO
- Data-Driven Decision-Making
- Dashboard
- Management Reporting
- Key Performance Indicators (KPIs)
- Power BI
- Performance Reporting
- Performance Measurement
- Search Engine Optimization
- Data Integration
- AI Enablement
- Trend Analysis
- Performance Metric
- Variance Analysis
- Analysis
- Google Analytics
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Details to know
Shareable certificate
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Taught in English
Recently updated!
December 2025
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This course is part of the AI-Powered Modern Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There is 1 module in this course
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
What's included
5 videos3 readings6 assignments
Earn a career certificate
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