Master the analytical skills that transform raw user data into strategic retention insights. This course empowers product analysts and data professionals to move beyond surface-level metrics and uncover the fundamental drivers of customer behavior.
Analyze Churn, Design Onboarding Success
Analyze Churn, Design Onboarding Success
This course is part of Product Intelligence: Unlock Insights for Product Success Specialization
Instructor: Hurix Digital
Access provided by ExxonMobil
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Effective churn analysis goes beyond surface metrics to uncover behavior patterns and system frictions driving attrition.
Well-defined success criteria balance goals and counter-metrics to avoid side effects and ensure overall performance.
Data-driven product choices require converting business goals into clear, measurable outcomes that can be tracked.
Cohort segmentation exposes distinct user behaviors, enabling targeted retention strategies over generic solutions.
Skills you'll gain
- Performance Measurement
- Data Analysis
- Customer Analysis
- Data-Driven Decision-Making
- Business Metrics
- Root Cause Analysis
- Pareto Chart
- Customer experience strategy (CX)
- Consumer Behaviour
- Descriptive Analytics
- Trend Analysis
- Key Performance Indicators (KPIs)
- Predictive Analytics
- Analysis
- Customer Insights
- Benchmarking
- Performance Metric
- Customer Retention
Details to know
Shareable certificate
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Taught in English
Recently updated!
January 2026
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This course is part of the Product Intelligence: Unlock Insights for Product Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
Learners will systematically examine customer churn data using Pareto analysis and cohort segmentation to identify underlying behavioral patterns and system-level friction points that drive user attrition.
What's included
2 videos2 readings2 assignments
Learners will develop comprehensive success criteria frameworks with specific KPIs, counter-metrics, and target thresholds for onboarding features that prevent unintended consequences and ensure holistic performance measurement.
What's included
1 video2 readings3 assignments
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