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Learner Reviews & Feedback for Customer Value, Acquisition, and Retention by University of Maryland, College Park
18 ratings
About the Course
In today’s data-driven world, businesses have unparalleled access to customer information, enabling them to develop strategies that foster loyalty, enhance retention, and boost profitability. This course examines how firms leverage customer data to establish lifetime connections, maximize customer equity, and optimize their marketing investments. Through a deep dive into customer lifetime value (CLV), customer equity, and customer relationship concepts, you will gain insights into the metrics and models that drive effective decision-making.
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1 - 4 of 4 Reviews for Customer Value, Acquisition, and Retention
By SALIMA J
•May 11, 2025
Eveything is great
By Ktb
•May 21, 2025
good
By Abhinav L
•Apr 5, 2026
I liked the transition from product to customer centric organization and marketing.
By Marymishaa
•Sep 16, 2025
The topics discussed in this course was important to know but I didn't understand the instructor lecture easily. Maybe every student faces these issues with lecture styles but the topics were good.