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Illinois Tech

Marketing Strategy

This introductory MBA marketing strategy course emphasizes core marketing concepts involved in creating, communicating, and delivering value as core to business models. It covers marketing in various contexts including small businesses, corporations, and nonprofits, focusing on the exchange of value. The course introduces key marketing concepts: the "four Cs" (customer values, company capacity, competitors, constraints) and the "four Ps" (product, price, place, promotion). It moves beyond traditional views of marketing as just advertising, highlighting the importance of understanding customer needs and product differentiation. The course also explores Holistic Marketing, addressing the complexities of modern organizations.

Status: Consumer Behaviour
Status: Global Marketing
BeginnerCourse54 hours

Featured reviews

YZ

5.0Reviewed Jan 30, 2025

great course and teacher not only for beginners in marketing but also for experts.

BG

4.0Reviewed Sep 5, 2025

loved ıt totally recommend thıs ıf you are ınterested ın marketıng

MH

5.0Reviewed Jan 6, 2025

the course was very useful and complete, I am very satisfied with the way the lessons were presented.

IF

5.0Reviewed Aug 10, 2024

Very engaging, with necessary supporting documents

MM

5.0Reviewed Oct 7, 2024

Thank you it's was amazing journey and wonderful experience.

JP

5.0Reviewed Dec 16, 2025

Provides you with solid bases in marketing and strategy

MH

5.0Reviewed May 12, 2024

I really appreciated the content. The Professor was engaging and cognizant that many of us are not traditional students. Would enroll with this Professor again.

All reviews

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Ishimwe Fidele
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Reviewed Aug 11, 2024
Garen Yang
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