Consumers search for virtually everything. This includes the things that small businesses do, from restaurants to bespoke products. When consumers search they get organic results along with paid results. Paid search ads are systematically designed to be relevant. As a result, they’re often useful at getting consumers where they want to go. Consumers don’t tune out paid search like other types of digital ads. Search ads can be a small business opportunity. While larger advertisers pay massive amounts to place their ads via search, we highlight smart ways small businesses can create their own tailored search campaigns on small budgets. This course shows small businesses how to create and execute search campaigns on Google Ads Search (formally AdWords). Through an introductory overview, students are guided through the official Google Ads Search training materials where they will ultimately earn an official Google Ads Search Certification. Beyond Google materials, practical campaign creation and optimization best practices and exercises are provided by real experts.
IR
Great Learning Experience from Coursera.I would love to more courses here
RB
Amazing Course . I am more than happy to do this kind of coursera.
SC
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
BN
Practical, applies to actually employing these skills for business. Highly recommend!
JS
Good Course. I recommend to do the full specialization of this course series.
PY
Very informative and practical examples were very valuable + google certification is a plus.
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It´s a practical course, really useful. I had realized the google skillshop course before, but this one was much more complete and explained much better the different elements to make a good Google search campaign.
Great course overall. You are able to know everything about social media advertising, even you are not an expert. I definitely recommend this course. Videos are clear and well explained, and lectures are very helpful. If you are taking any course do the discussions, even though are optional it is good way to put what you've already learned into practice.
Good Course. I recommend to do the full specialization of this course series.
Enough to get the basics, but most of the course materials are external articles from search marketing blogs. I'd put more effort into creating original course content with more insights and practical lessons.
I've found it a bit unfair to forward students to external articles but make them create almost a full-scale campaign in the pre-graded assignment (the exercise takes way longer than 2 hours). It's a good course in general but needs some better approach. Thanks anyway!
Can't get peer reviewed material reviewed, yet I've reviewed for others. Thousands of people are apparently enrolled...
Very complete course. It covers all aspects of search advertising. The recommended readings are very good and useful. Having the opportunity to get a Google Certificate is also a very good plus of this course.
Отличный курс. Имея уже некоторые знания в поисковой рекламе приобрел новые понимания. Получил сертификат. Программа насыщенная и интересная. Спасибо за курс!
Gives the basics and a little more to have enough understanding on how to create a successful google ads campaign
Very informative and practical examples were very valuable + google certification is a plus.
Practical, applies to actually employing these skills for business. Highly recommend!
Great Learning Experience from Coursera.I would love to more courses here
Amazing Course . I am more than happy to do this kind of coursera.
Great cousre and not easy one for sure
Really enjoyed this course !
I learned a lot. Thanks
Awesome course
Good learning
Great course!
Thanks a lot
I fully understand that you need to know the mechanics of search to be a good strategist. However, in my experience some parts of the course delved deep into mechanics with a low degree of connection to strategy - personally I would like to see more strategy-level insights connected to each segment in the course.
Apart from that, I am glad I finished the course and feel much more confident with search!!