Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms.
SM
A Great Course! Must for those who wants to explore the various methods of advertising their brands, products via the various mediums available online.
MA
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
HS
Thank to Chris Vargo for the big knowledge and the skills that he shared it with us, i advise all to take this course.
RB
Excellent course .I am looking forward to some more new and advanced courses.Thanks
SC
I think this course is great for anyone interested in using facebook, instagram or twitter for digital advertising
KO
Excellent course! I could say that this course has been one of my favorite from Digital Advertising Strategy Specialization so far. Great video and reading lectures.
LR
This course is full of useful lessons that will equip learners who are needing this. Thanks for the opportunity. Thanks to Professor Chris J. Vargo's dedication and passion.
VA
loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.
MH
Excellent Course! So, knowledgably, strategically sound, practical, and efficiently applicable. Thank you Professor for everything, thanks to Coursera and University of Colorado Boulder.
LM
It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!
IS
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
JK
I would highly recommend this course to people who want to know more about social media marketing.
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The week 1 gave me a bad impression about the course.
Week 1: bad
Week 2: The best
Week 3: Good
Week 4: not useful ( twitter is meh for digital advertising)
week 5: a good summary about some things.
Also there some audio issues when explain how to configure ads in in the differents platforms.
Great Content
This has been a thoroughly enjoyable course to fill time whilst I am off work during COVID-19. The content is taught in a variety of ways including video, reading, discussion and quiz formats. Chris Vargo is incredibly clear and the content is easy to digest. I would highly recommend this course.
Absolutely loved this fun and interesting course. I have a small issue with the rubrics as it isn't marked correctly.
Great content and also up to date! Very interesting!
Great course very informative
Course is really good. Please provide internship opportunity after the completion so that we can get hands on experience on the same.
This lection should be up to date and any time! Social Media is changing every month.
The course is quite good and in depth
EXCELLENT OVERVIEW
The educator is not able to teach clearly and also not from the basic.
The Professor Chris J Vargo is clearly very passionate about the subject and teaches with enthusiasm! The topics are relevant and very practical for digitial advertising. Case studies are also very useful and the quizzes are easy enough. Loved doing the peer-graded assignment!
It was an amazing learning experience. I would recommend this courses to everyone who has a passion for social media marketing and wants to understand that universe thoroughly.
Really learned a lot from this course. The concept of lookalike audiences and twitter campaigns was new to me and I'm feeling pretty confident in it now.
it was a good experience
Good experience
This course is designed fantastically, the lectures, the material, the assignments ALL are very well relevant and useful for everyone. I enjoyed learning this course and recommend others to take it.. A big thanks to the team who designed this course. Thanks
This course is very useful for my further study and career. I actully obtain much knowledge and understanding of all kind of Social media Advertising. It's very good for me to enroll this course.
Thank Professor for your teaching so much ! You're great !!
Nicely designed course. I really enjoyed. Prof. Chirs J. Vargo is an awesome instructor with having excellent teaching skill.
As Social Media Marketer, I highly recommend this course for those who are interested in Social Media Advertising.
Absolutely A very Amazing course that is having everything explained very clearly,
My Recommendations, if you are a Digital marketer or Social media manager please must join this course and increase your skills.
Many thanks
Zubair Ghafoor