Back to Customer-Centric IT Strategy
University of Virginia

Customer-Centric IT Strategy

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework. By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.

Status: Cybersecurity
Status: Project Portfolio Management
BeginnerCourse6 hours

Featured reviews

RK

5.0Reviewed Jun 29, 2021

The examples presented in the course were really helpful in understanding what goes into developing a customer centric IT strategy.

MP

5.0Reviewed Jan 7, 2021

Very good course for jobs related to IT project design and implementation for customers!

AO

5.0Reviewed Mar 2, 2018

This course helped me understand process design, user stories and business model canvas to integrate with IT system.

VV

4.0Reviewed Jun 16, 2025

I think the piece on AI will have to be improved as to how Agents and Agentic AI changes the IT strategy and customer centricity.

MN

5.0Reviewed Nov 19, 2019

very useful course, and quick/to the point, provided clear and easy to use techniques for creating an IT strategy

AM

5.0Reviewed Sep 10, 2018

A great course that focuses on the importance of being customer centric when developing IT solutions. Alex Cowan is a good lecturer.

PR

4.0Reviewed Apr 18, 2023

Good break down of IT strategy ..would be great to have more of IT specific examples

GS

5.0Reviewed Dec 2, 2020

Leading the Modern Day Business Specialization should be renamed to something that is better aligned with the industry terms - such as Digital Transformation Specialization or

AC

4.0Reviewed May 6, 2020

Could have been slower and had more hands-on experience. Very quick to go through parts of the content and assume learners are picking it all up easily.

SS

5.0Reviewed Aug 27, 2020

Excellent content, and some of the examples are actually related to real life scenarios. It's good to focus on small and medium businesses instead of talking about Fortune 500 companies all the time

LL

5.0Reviewed Apr 24, 2022

This course was very informative. The way the instructor brought over the lesson was broad in a way one could understand. Thank you so much.

AL

4.0Reviewed Jun 28, 2025

Useful for IT consultants and managers. I found the module on economics of IT, the most interesting.

All reviews

Showing: 20 of 164

Konstantin Vasiliev
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Reviewed Nov 16, 2019
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Reviewed Nov 20, 2019
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Reviewed Feb 26, 2018
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Reviewed Apr 12, 2018
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Reviewed Apr 23, 2020
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Reviewed Sep 11, 2018
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Reviewed Aug 31, 2020
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Reviewed Apr 16, 2018