In this course, you will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. You’ll also learn best practices in email marketing and how to apply them.
Introduction to Email Marketing
Introduction to Email Marketing
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
Access provided by Interbank
Gain insight into a topic and learn the fundamentals.
10 reviews
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understand how email marketing fits into a digital marketing strategy
Apply SMART, SWOT and PESTLE frameworks to set email marketing goals.
Describe email marketing best practices.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
Recently updated!
September 2025
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Offered by
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Explore more from Business
Simplilearn
Simplilearn
