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Microsoft

Market Research and Competitive Analysis

Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs. By the end of the course, you will be able to: -* Collect and analyze market data to identify product gaps and opportunities. *Conduct thorough competitive analysis to gain insights into competitors' strategies. *Complete a final project that explains the ability to conduct market research and competitive analysis. -Apply B2B market research methodologies using Microsoft tools -Analyze enterprise customer needs and market trends A Microsoft 365 license or free trial is needed to complete the course activities.

Status: Competitive Analysis
Status: Persona Development
BeginnerCourse16 hours

Featured reviews

CS

5.0Reviewed Sep 17, 2025

Excellent course with foundational skills that can be applied to current market evolving landscape!

All reviews

Showing: 9 of 9

Ian Houser
2.0
Reviewed Jul 26, 2025
Hans Kuepper
2.0
Reviewed Feb 10, 2026
Cesar Schmitd
5.0
Reviewed Sep 18, 2025
Christian Rojas Velazquez
5.0
Reviewed Feb 14, 2026
Aniket Roy
5.0
Reviewed Jul 18, 2025
Ying Ying Lu
5.0
Reviewed Nov 17, 2025
Ravi Jadhav
4.0
Reviewed Feb 24, 2026
Muskan Yadav
3.0
Reviewed Jan 19, 2026
Maria Tikmanidi
1.0
Reviewed Nov 7, 2025