Welcome to Week 2! This week, we are going to focus on some of the most useful ratios and measurements that are commonly used in business, so that you can take your skills in this area and apply them to the rest of your studies, and more importantly, your career and your life. These will serve as a starting point for looking into quantitative analysis for your own organisation as well as for considering the strategic choices available to competitors, or other firms in which you may have an interest.

During this week, we shift our focus from financial analysis and ratios to broader questions regarding the strategy of our organisation. The reason we do this is so that we have a first glance into what links exist between qualitative change and the downstream quantitative impacts that we can expect.

This week, we begin to explore the connection between strategy, tactics, operations, and the numbers that demonstrate the financial health of our organisation. The role of management accounting in this context is also drawn into the discussion here, as is the nature of our role as managers in having to interpret technical accounting analysis on one hand, and influence strategic change on another.

This week, we are shifting up a gear as we start to consider the use of financials to model the financial performance characteristics of an organisation into the future. we are getting our hands on some basic tools that will help us to build the frameworks and the fundamental techniques that will be used for financial projections, and even business valuation, in the future. This starts with a clear understanding of financial and cash flow performance, as we have explored in previous weeks.

As we conclude our first Know Your Numbers course, our focus shifts towards the application of concepts like agency theory, and some examples of where the pursuit of financial performance alone has led to the failure of an organisation. By exploring such failures in some detail, we are better equipped to avoid similar occurrences in the future, as well as to find ways to manage and govern organisations successfully with regard to a multitude of stakeholders.