Search Engine Optimization (SEO) with AI

Search Engine Optimization (SEO) with AI

Instructor: Anton Voroniuk

Access provided by Rhenus Assets & Service GmbH & Co. KG

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

6 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Master professional prompting and agentic workflows to build autonomous SEO systems for research, auditing, and content scaling.
Implement high-level content strategies that maintain E-E-A-T standards and humanize AI output to increase user trust and conversion rates.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

6 assignments

Taught in English

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There are 6 modules in this course

Master the RACE framework for professional prompting, automate technical audits, and implement agentic workflows for real-time market monitoring. You will learn to navigate the shift from keyword-centric indexing to entity-based discovery while maintaining rigorous E-E-A-T standards using our specialized human-in-the-loop methodology.

By completing this course, you will transform into an AI-native strategist capable of scaling content production 10x without sacrificing authority. You will gain the expertise to analyze Search Console data with LLMs and the strategic skills to stay ahead of algorithm updates using predictive data analysis. What makes this course unique is its focus on Actionable Architecture rather than simple content generation. We don't just teach you how to prompt; we show you how to build autonomous SEO systems. From reverse-engineering search psychology to forecasting trends with machine learning, this curriculum provides a structured roadmap for the future of digital visibility. If you are looking for a practical, step-by-step treasure trove of techniques to get on track in an AI-first workforce, this course will serve as your definitive guide to mastering search.

Get a complete overview of how AI is transforming the search landscape, explore the evolution of Google's algorithms, and master the key AI platforms that are redefining how users discover information online

What's included

4 videos1 reading1 assignment

4 videosTotal 14 minutes

Introduction to the Course1 minute
How AI is Changing Search Engines: From Keywords to Entities2 minutes
AI vs. Traditional SEO: What Stays and What Goes?3 minutes
Key AI Platforms Changing Discovery: ChatGPT, Perplexity, Google AI Overviews8 minutes

1 readingTotal 10 minutes

The Evolution of Google: SGE, Gemini, and Vertex AI10 minutes

1 assignmentTotal 10 minutes

Test Your Knowledge10 minutes

Master the art of building a robust SEO strategy with ChatGPT, leverage advanced frameworks for precise prompting, and learn to identify high-potential content gaps while scaling your market reach through AI-driven keyword translation.

What's included

3 videos2 readings1 assignment

3 videosTotal 9 minutes

Chat GPT and SEO Strategy Creation4 minutes
Expanding Market Reach Through AI Keyword Translation2 minutes
Identifying Content Gaps Using AI Analysis4 minutes

2 readingsTotal 30 minutes

The RACE Framework for SEO Prompting15 minutes
Checklist: Crafting Prompts for Semantic Core Generation15 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Dive deep into user intent analysis using theoretical frameworks and OtterlyAI data, while learning how to maintain high E-E-A-T standards to ensure your AI-assisted content remains authoritative, trustworthy, and human-centric.

What's included

4 videos2 readings1 assignment

4 videosTotal 11 minutes

Aligning Content with Search Intent2 minutes
Introduction of OtterlyAI4 minutes
Interpreting OtterlyAI Data for Content Decisions1 minute
E-E-A-T in the Age of AI: Maintaining Authority and Trust4 minutes

2 readingsTotal 20 minutes

How AI Analyzes User Intent: Theoretical Frameworks10 minutes
Checklist: Criteria for High-Quality AI-Assisted Content10 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Master high-scale content production using ChatGPT for metadata and quality control, while learning to align AI efficiency with user behavior and predictive data analysis.

What's included

3 videos2 readings1 assignment

3 videosTotal 12 minutes

Meta Description Creation with Chat GPT4 minutes
The Psychology of Search: Why AI Content Often Fails to Convert4 minutes
Predictive SEO: Forecasting Trends with Data Analysis5 minutes

2 readingsTotal 25 minutes

Scaling Content Production Without Losing Quality10 minutes
Detecting AI Content: Why It Matters and How to Humanize It15 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Unlock advanced technical SEO capabilities by automating robots.txt and data analysis with LLMs, then transition into strategic project leadership by mastering AI-driven link building, team management, and professional client communication.

What's included

3 videos2 readings1 assignment

3 videosTotal 11 minutes

Create robots.txt with ChatGPT3 minutes
Analyzing Search Console Data Using LLMs4 minutes
Managing SEO Projects and Teams in an AI World4 minutes

2 readingsTotal 25 minutes

Guide: Using AI for Regex and Python Scripts in SEO10 minutes
Templates: Prompts for Difficult Client Conversations about AI15 minutes

1 assignmentTotal 15 minutes

Test Your Knowledge15 minutes

Explore the next frontier of SEO through agentic workflows and automated AI systems, consolidate your knowledge with a comprehensive glossary, and complete the final assessment to certify your expertise in AI-driven search engine optimization.