In today’s fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one.
This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK®. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You’ll hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background.
SS
excellent course, very innovative and immersive. Examples are good and expert talk on every topic gives real insight into those topics
AZ
this course really help to get the knowledge to understand what is the meaning for the role of product manager and keep going to learn more.
L
Clear, well-structured course with practical examples. The content is concise and easy to follow. Highly recommended.
KR
This course provides an excellent introduction to product management, encompassing the product lifecycle and the role of product managers in developing products that deliver value to consumers.
SC
Excellent course content. My only comment is on the speed and tone of the narration, which I found to be too fast and slightly aggressive.
V
This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.
ML
It is a quite good entry - level course, which is high light reverent knowledge points on the page and go through the course.
SS
Excellent course and effective labs and expert viewpoints. The videos are logically developed and I appreciate the course is designed to build on previous lessons.
IG
Il manquait des conseils plus pratiques. Ils sont beaucoup parlés de communication ou d’analyse des risques, mais j’ai pas trouvé des moment à sauvegarder dans mes notes
EO
I am so happy to be part of your team. i want to thank you all for imparting us and thank you our expert for making work so easy
KF
Great introductory course for those interested in product management. Great examples and accurately depicts the role, responsibilities, challenges, and rewards of being a product manager.
NH
The course is quick and gives maximum knowledge, Expert view point gives you real understanding of a Product Manager
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A beginner course for intermediate experience it seems! This course was hard to get through due to the setup and execution. While it provides really great information for someone like me who has no knowledge or experience with Product Management, I don't think it is truly for beginners. The voice for the videos is very hard to listen to and I kept falling asleep and then the assignments left me out in open water without a paddle. You are given an assignment, but there is no "answer" or "example to compare it to, there is no grading of the assignment to know if you are on the right track or doing it correctly so it seems they are more for intermediate learners rather than the newbie beginners. This I feel like is the biggest issue. I did the assignments but can't tell you that I have even the faintest clue if I am doing it correctly. I would love to see this fixed and come back to do it over. Really would not recommend this course for this reason but otherwise I found the feedback and the expert opinions nice.
Unfortunaly the titel of the course and the certificate doesn´t match.
This was a great entrance into product management! Very good structure and well thought out. I liked the mix between videos, real world expert field feedback, and exercises.
Rightly articulated and well structured covering all that is needed for an introduction. I highly recommend this course for anyone looking to gain a solid foundation in Product Management.
This a an easy to understand course into learning Product Management. It breaks down fundamental step by step product management processes.
excellent course, very innovative and immersive. Examples are good and expert talk on every topic gives real insight into those topics
The expert videos were pretty useless and verbose, while the case studies were basically the content re-written with the names of people in front of them. Needs more accurate and improved material, this would be something a first year at college would study, or even possibly high school.
It's just an AI voice reading repetitive information, don't waste your time and money, buy a book istead.
The interviews were way too much of a waste of time.
Product management is a challenging and multifaceted discipline, and even as an experienced Product Manager, I found this course to be highly valuable. The content is well-structured, coherent, and provides a clear overview of the current body of knowledge in product management. What I enjoyed the most were the expert insights woven throughout the modules, which brought a realistic and practical dimension to the theory. For me, this course was not only a refreshing way to validate and standardize my expertise, but also the first step toward pursuing the AI Product Manager Professional Certificate. I highly recommend it to anyone looking to deepen their understanding of what product management is truly about.
EXCELLENT COURSE !! really valued and learned a lot from this "FIRST STAGE" can't wait to start on the second one. And just take it one step at a time at my own pace to be able to comprehend all aspects of the course. But the way the course is structured really helps me understand the basics and the foundations of becoming a good PM. Thanks a lot to the teachers and all the feedback I received from the videos from the PRODUCT MANAGERS I GIVE THEM ALL AN A+for their efforts.All in All it was a wonderful phase 1, truly kept me motivated to pursue this challenge.
The course is really helpful to know the fundamentals of Product Management and Product Manager’s roles and responsibilities. Especially it was great that they have provided the Expert Opinions in this course. This course covers the basic concepts and have the opinions and suggestions from Product Managers, SME’s who are working in industry. Thank you IBM and Coursera for providing this course with detailed explaination of concepts.
The course is great to discover what is product management, its complexity and benefits in and for a company. The different modules cover theoretic concepts like product development, value creation and gives an understanding of the approaches, methods and overall structure of product management department. I think it gives the very basic and if you have a business background, topics might be redundant.
This course offers a clear and practical introduction to product management. It helped me understand the key responsibilities of a product manager, including strategy, market research, collaboration, and decision-making. The lessons are well-structured and easy to follow, making it a great starting point for anyone interested in this career path.
Este curso ofrece una perspectiva general y muy completa de las principales funciones, roles y responsabilidades, competencia, esquemas de facilitación y colaboración que enfrenta un Product Manager dentro del entorno empresarial, aportando una visión práctica de cómo afrontar cada etapa en la gestión del ciclo de vida de un producto.
The course is very enjoyable, educational and insightful. Before now, I did not fully understand the role of a Product Manager, but I now understand who a Product manager should be and what skills a PM should have and develop to be a successful PM. The tests and exams were right on point too! Thank you very much for this course!😁😊
Really good introduction to Prod Mgmt and the expert views in particular were so helpful - an inspired addition to a course like this. Getting access to advice from experienced professionals is difficult so that really made a huge extra contribution to my learning in a very practical way. Thank you :)
I really liked this course, it was clear, easy to follow, and kept me interested the whole way through. The real life examples made the lessons click, and I could see how to use them right away. I’m finishing it feeling more confident and ready to put what I learned into practice.
This was an amazing course! My favorite part was hearing from the industry experts, whose insights added real-world depth to the product management concepts. It was a truly valuable learning experience for me. Thank you, IBM and SkillUp, for such an enriching opportunity!
One of the best online courses that I've taken. The materials were organized well and I really appreciate the frequent expert opinions and quizzes to test the knowledge. I have recommended this course to other friends and colleagues. Well done!