This is Course 4 in the Salesforce Sales Development Representative Professional Certificate. In order to successfully complete the course, please ensure you have taken Course 1: Groundwork for Success in Sales Development, Course 2: Foundations for Interviewing with Confidence, and 3: Conversational Selling Playbook for SDRs.

This course demonstrates how to enhance productivity by implementing tech tools that streamline your SDR workflow. You’ll be introduced to a variety of best-in-class sales software that will help you achieve the most optimal results — every time. By the end of the course, you’ll feel confident in formulating bulletproof outreach strategies in order to engage with prospective customers. Course 4 in the Sales Development Representative (SDR) Professional Certificate will give you the necessary skills to launch a career in the non-technical side of the tech industry. By the end of the course, you will be able to: - Examine and navigate the tech stack and stay up-to-date on the latest tech tools used in the tech sales workforce - Understand the basic principles of customer relation management (CRM) tools and how to use them effectively as part of your workflow - Use sales intelligence tools to find prospects and optimize your workflow - Formulate bulletproof outreach strategies to engage with prospective customers - Apply the power of social media and video to find and connect with prospects To be successful in this course, you should have: - An ability to communicate in verbal and written form in a way that is accessible and understandable by a general audience (you don’t need to be formal or refined) - Baseline computer literacy (you must be able to use a word processor, web search, and email) - Familiarity with social media, including LinkedIn - Ability and willingness to learn new technology tools - Motivation to grow personally and professionally - Hunger for feedback and coaching - Successfully completed the previous courses in this training