MN
4.0Reviewed Mar 10, 2020
very good course! Especially weeks 2 and 3 are very interesting and the lecturers were well-organized and structured! I enjoyed it more than the previous two courses
This course desperately needs to be updated
Drug Commercialization
The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environment using a much larger group of patients. This enables new treatment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall development. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place.
Status: Sales Strategy
Status: Pharmaceuticals
BeginnerCourse13 hours
Featured reviews
RS
5.0Reviewed Jan 25, 2020
Very helpful course if you`re planning to make a career in pharma. Gave a lot of insights on topics like drug commercialisation, regulatory, partnership, etc.
WM
4.0Reviewed Jun 2, 2020
Overall a decent course. Content seems to be outdated as most of them are that of 2013 data. Pharma business model section was really informative and interesting.
KZ
5.0Reviewed Sep 6, 2019
This course is very helpful. It's so attractive to me, who previously has purely scientific background but have a huge enthusiasm in business.
PH
5.0Reviewed Aug 26, 2017
It was really helpful as a peson with a backgound on biochemistry but so little knowledge in the commercial side of pharma. Definitely recommended.
SG
5.0Reviewed Aug 21, 2020
This is a great course on drug commercialization. However it would have been better if it was updated according to recent scenario in drug commercialization.
ZT
5.0Reviewed May 23, 2020
The lecturers were clear in their explanations which were robust and comprehensive. Lecture material covered was interesting and informative.
HA
5.0Reviewed Dec 27, 2021
This course provided me to look to the pharmaceutical industry with a broader perspective. Thank you to the course organization and all the speakers.
PC
5.0Reviewed Nov 1, 2020
It was a really complete course, I really appreciated the experiences the speakers shared with us and also all the materials were accessible and with a lot of useful information
HL
4.0Reviewed Oct 20, 2021
I cannot read ome of uploaded materials because the background and text on slides are in the same color. Clear and real stories from lecturers.
JT
4.0Reviewed Jun 24, 2020
interesting to learn about how the pharma industry works (as i'm not majoring in any related field) but i think you'd have to take the other 2 courses before this to gain a more complete understanding
ML
5.0Reviewed Apr 2, 2020
I thoroughly enjoyed this course! I enjoyed every single one of the topics / modules, except for one, which I felt was a little haphazard in its presentation.
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Carrie Sacks
2.0
Reviewed Aug 17, 2018Tatiane cristina rodrigues
2.0
Reviewed Jun 16, 2018This course is not well updated
Deane Leader Jr
4.0
Reviewed Dec 12, 2019Foundation concepts were fantastic but the course is getting a little dated with some of the presented materials
Kavita Singh
5.0
Reviewed Jun 13, 2020Brilliant course and I am truly thankful to courser for bringing and simplifying education for all of us. So happy to be associated with coursera and learning.
Feng Xu
5.0
Reviewed May 13, 2020Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.
Paulina López Carrasco
5.0
Reviewed Nov 2, 2020It was a really complete course, I really appreciated the experiences the speakers shared with us and also all the materials were accessible and with a lot of useful information
Rushabh Sheregar
5.0
Reviewed Jan 26, 2020Very helpful course if you`re planning to make a career in pharma. Gave a lot of insights on topics like drug commercialisation, regulatory, partnership, etc.
Vanja Tanackovic
4.0
Reviewed Mar 14, 2018Very interesting topic and discussion points and truly impressive choice of presenters.
Presentations are bit better than in two previous courses, but not much. Additionally, most of the data is totally outdated, which is really shame and unexpected for Coursera course done by well known university.
Zhuohong Xie
3.0
Reviewed Jan 10, 2024This review is for the Drug Discovery, Development, and Commercialization. The pluses are that industrial people came to talk about the real scenarios and trends they have seen. The big negative here is that these recordings were super outdated. They were recorded around 2013 (some are around 2016). Ten years in pharma is a long time. They should have updated these courses because of all the advancement in gene therapies, biologics, biosimilars, etc. Another negative is this is a one-way teaching. It is lacking in interaction. The discussion forum is not monitored and the post volume is very low (~30). This course does spark more interests from me. Now I have understood the pharma industry in 2013, I want to get more up-to-date understanding, just like I have read the beginning of the story and look forward to hearing more about how it goes.
Leslie Dickmann
3.0
Reviewed Feb 22, 2025I really enjoyed the topics and the speakers were incredibly knowledgeable with many years of real-life experience. Topics and speakers get 5-stars. However, I am quite disappointed with how outdated these lectures and the data therein are. Many of the lectures are over 12 years old and much of the data presented is from the early 2000s. Drug development is such a dynamic field and much has changed since then. I was also disappointed that there were no optional readings or activities for this course to expand upon the lectures. I think this course may need to be retired if it is not updated soon.
Michael Magdy Fahmy
5.0
Reviewed Oct 2, 2020I am so glad to complete “Drug Commercialization” course, provided by the university of California San Diego on Coursera. This course covers many topics including pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. Moreover, there is a lecture case study from startup to success. Lectures in this course are given not only by university professors but also many industry experts working on drug development at big pharmaceutical companies and were glad to share real success stories that they had.
I enjoyed accessing all modules especially the last one which is a case study in Biotech from the very beginning. It was very interesting as it provided an example for serendipity still playing a role despite the technological breakthrough in Drug discovery. While working on NNRTI for HIV, unexpected reduction in Uric Acid caused by a drug metabolite was observed in Phase 1 Multiple Dose Study, accordingly a new drug called Lesinurad was developed.
All in all, I highly recommend this course for whoever interested in interested in Drug development and commercialization
Bharat Sethuraman Sharman
5.0
Reviewed Aug 10, 2019I enjoyed completed the three courses of this series - Drug Discovery, Development and Commercialization. The instructors were very knowledgeable and I came to know several aspects of the industry. I would say that anyone who if from outside the Pharma industry and wants to quickly understand how the industry operates will learn a lot from this course triad of UCSD. I am thankful to all the instuctors, course-developers, UCSD staff and Coursera for making available such high quality content to learners all over the world.
Hilary Sito
5.0
Reviewed Sep 27, 2023I learnt a lot through my research by answering the questions in the discussion forums, but I think those questions should not be made compulsory since I get pages of "No" or "Yes"- basically meaningless replies. I have to scroll through pages of meaningless replies to find other comments which could be insightful to my learning.
Ahmad Irfan
5.0
Reviewed Jun 8, 2020Great course! The courses ties in Pharmacy and Economics very well. Using real life examples to explain concept also aids learners in understanding and applying the concepts in real life. An improvement would be to define some key words when they go through the slides as some of the terms were unknown to me. Overall great job! :)
Elizabeth Chee
5.0
Reviewed Feb 10, 2017This is yet another brilliant module by Dr. Ettouati and Dr. Ma. I really appreciate their bringing in industry experts with deep expertise, practical experience and insights to make this an engaging and interesting course. Definitely recommend it to anyone looking to get a good overview of the Drug commercialization process.
Juuso Kuikka
5.0
Reviewed Jun 17, 2021Good overview on the complex process of taking a promising molecule all the way to the pharmacy shelves. As a medical student and future physician I find it important to understand how pharmaceutical economics work and what factors influence which drugs get developed, approved and prescribed.
Riccardo Sartorio
5.0
Reviewed May 11, 2020Un bellissimo corso sul Commercio dei Farmaci. Completo e molto bene elaborato. Mi ha fornito nozioni e informazioni molto interessanti. La difficoltà di un corso in lingua inglese ha acceso la mia curiosità, che spesso è andata ben oltre il corso, ricercando concetti e approfondimenti. Grazie
heididong
5.0
Reviewed Apr 6, 2025despite the course is bit vintage. the fundamental is helpful
Yogesh Deshpande
4.0
Reviewed May 20, 2019bird eye view from discovery till commercialization excellent presentation I wish this could be updated as per current developments
Shreya Nayak B .
3.0
Reviewed May 4, 2025This course seems outdated! I took this course in 2025 and the content is from 2011-2013ish which is almost over a decade old, and for the same reason, the quizzes are also outdated. The professors are nice considering this was around 2011-2013ish but the teaching methods now has advanced, and this course needs a revamp.