Back to Product Management Essentials
University of Maryland, College Park

Product Management Essentials

Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders. To be effective, product managers need a clear understanding of their jobs and duties. They also need a clear understanding of the required skills and competencies. An appreciation of these roles, responsibilities, skills, and capabilities is also beneficial for stakeholders and team members who collaborate with product managers. This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products. Product managers must also know how to establish, organize, and lead a team. They must know the typical product development life cycle and be able to select the right development methodology for the product and the target market. To meet these challenges to product team leadership, we will consider the phases of product development and the roles that product managers play in each step. We’ll examine a variety of team structures and product development methodologies, and the importance of establishing a team charter. Lastly, we will also explore the opportunities and challenges of market development and commercialization. We’ll provide an orientation to key marketing concepts critical to developing and commercializing innovative products and services.

Status: Leadership
Status: Product Strategy
BeginnerCourse6 hours

Featured reviews

SS

5.0Reviewed Nov 10, 2022

Amazing course for reviewing concepts in product management

SM

4.0Reviewed Jul 27, 2021

Thorough and great insights in product manager's role...

RG

5.0Reviewed May 28, 2022

Great introduction to this subject matter. Really enjoyed it.

MM

5.0Reviewed Sep 5, 2023

I enjoyed the teaching style and love to learn from James V. Green sir .This course is full of knowledge and develop individual as a product manager or leader.

IE

4.0Reviewed Sep 9, 2023

Very good Course as initial stage to get into the Product Management Career

DD

5.0Reviewed Dec 6, 2022

It was a great privilege and honour to partook in this course. Thank you

DF

5.0Reviewed Jun 2, 2022

Excellent course with clear and informative instructors and great subject knowledge.

MT

4.0Reviewed Sep 29, 2022

I​t was effective and good. Excellent advise from field experienced professional.

VV

5.0Reviewed Apr 26, 2023

It was enjoyable and detailed enough for you to grasp without being complicated.

RC

5.0Reviewed May 7, 2022

Awesome Course. Enjoyed learning the fundamentals of Product Management. Nice Pace and interesting insights into all the phases of Product management.

YK

4.0Reviewed Jun 19, 2024

Course was very informative, to the point and provide the brief ideology about the role of product manager.

ZY

5.0Reviewed Mar 14, 2022

good course to learn basic terminologies and methodologies used in product management

All reviews

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