Master the business essentials in a simple, direct, and fun way. Get rid of the imposter syndrome; mastering the business essentials only requires focus and curiosity.



Mastering Business Essentials: Introduction
This course is part of MBE Mastering Business Essentials Specialization

Instructor: John Kim
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(15 reviews)
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What you'll learn
Break down business problems into essential business concepts of willingness-to-pay, price, cost, supply chain, and process flows.
Skills you'll gain
- Business Strategies
- Market Dynamics
- Value Propositions
- Strategic Decision-Making
- Supply Chain
- Business Operations
- Competitive Analysis
- Business Marketing
- Business Strategy
- Profit and Loss (P&L) Management
- Marketing
- Logistics Management
- Business Economics
- Business Management
- Business
- Market Analysis
- Strategic Thinking
- Strategic Marketing
- Supply Chain Management
Details to know

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April 2025
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There are 5 modules in this course
When I was younger, I thought "business" was all about money and greedy companies. Now, I realize business is fascinating, empowering, and fun. Business = doing great work for customers and getting paid for the work. The world's biggest and most complex problems will be solved when government & business & community & individuals work together. There is not a single "skeleton key" answer, but learning the top 150+ MBE frameworks will help.
What's included
3 videos1 reading1 discussion prompt
One of the simplest ways to think about profits is something called the value stack. Graphically, it looks like 3 Legos stacked on top of each other. The value stack looks simple, but it is crazy useful. It helps to visualize marketing, strategy, and pricing. You will see if used often in this specialization.
What's included
2 videos1 reading1 assignment
In the digital world we live in, it's easy to forget that products take a long journey to get to us. Whenever you see a truck, train, plane, delivery van, retail store, or package = that's the supply chain. "Process flows" are a simple tool to chronologically visualize how the products get designed, manufactured, and distributed. For example, a comfortable pair of blue jeans might travel 10,000 km as it gets transformed from raw materials (cotton) into the final product.
What's included
2 videos1 reading
All businesses need to decide "what do we want to be when we grow up?" There are advantages to being vertically integrated (doing a lot of the activities yourself) and also times when it's smarter to outsource non-core things to others.
What's included
2 videos1 reading1 assignment
The goal of MBE (Mastering Business Essentials) is to make you a better (and more confident) decision maker. This will include the top 150+ business frameworks to think about strategy, marketing, finance, and operational problems. Hoping these tools, skills, and practice will help with your career success.
What's included
1 video1 reading1 peer review
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Reviewed on Jul 9, 2025
Professor John Kim brings real world experience and up-to-date examples, making business essentials just make sense. This is my second course on Coursera with Prof. Kim. Highly recommended.
Reviewed on Jul 16, 2025
I'm enjoying my first course with Prof. Kim, can't wait to continue the remaning courses.
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