Digital Marketing Landscape

Digital Marketing Landscape

This course is part of multiple programs.

Instructor: Simplilearn Instructor

Access provided by INEFOP - Instituto Nacional de Empleo y Formación Profesional de Uruguay

1,695 already enrolled

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

1 week to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

What you'll learn

Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

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This course is available as part of

When you enroll in this course, you'll also be asked to select a specific program.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

What's included

128 videos10 readings11 assignments

128 videosTotal 192 minutes

Digital Marketing Landscape Introduction4 minutes
What Will You Learn?4 minutes
Introduction to Digital Marketing2 minutes
What Is Digital Marketing?2 minutes
History of Digital Marketing2 minutes
The Four Phases of Digital Marketing3 minutes
Types of Digital Marketing2 minutes
Process of Digital Marketing2 minutes
Skills Needed for Digital Marketing2 minutes
Steps in Digital Marketing2 minutes
Building a Digital Marketing Strategy2 minutes
Digital Marketing Channels3 minutes
Quick Recap3 minutes
Digital Marketing vs. Traditional Marketing2 minutes
What Is Traditional Marketing?2 minutes
Advantages and Disadvantages of Traditional Marketing2 minutes
Difference Between Digital Marketing and Traditional Marketing2 minutes
Choosing Between Traditional and Digital Marketing2 minutes
What to Prioritize?1 minute
Marketing Strategy with Better ROI2 minutes
Examples of Digital Marketing and Traditional Marketing2 minutes
Quick Recap2 minutes
Introduction to Old 4 Ps of Marketing2 minutes
What Are the 4 Ps of Marketing?1 minute
Evolution of the 4 Ps2 minutes
Evolution of 4 Ps to 7 Ps1 minute
Implementing the 4 Ps of Marketing1 minute
Significance of the 4 Ps of Marketing1 minute
Understanding the Marketing Mix1 minute
Using the 4 Ps of Marketing1 minute
Quick Recap1 minute
Spotlight1 minute
Introduction to the New 4 Ps in Marketing2 minutes
Marketing Mix and the SAVE Framework2 minutes
A New Marketing Mix2 minutes
SAVE Framework2 minutes
Focus on Solution Instead of Product2 minutes
Focus on Access Instead of Place2 minutes
Focus on Value Instead of Price2 minutes
Focus on Education Instead of Promotion2 minutes
Real Life Examples of SAVE Framework2 minutes
Quick Recap1 minute
Introduction to the 5 Ps of Strategy2 minutes
Mintzbergs 5 Ps of Strategy1 minute
Plan1 minute
Plan Tools1 minute
PESTLE Analysis2 minutes
Strategic Objectives1 minute
Plan using SWOT Analysis2 minutes
Ploy1 minute
Ploy Tools1 minute
Five Forces Model2 minutes
Four Corner Analysis Model1 minute
Pattern1 minute
Pattern Tools1 minute
SWOT Analysis2 minutes
Value Discipline Model1 minute
VRIO Framework2 minutes
Position1 minute
Position Tools1 minute
Bowmans Strategy Clock2 minutes
Ansoff Matrix1 minute
Kotlers Pricing Strategies1 minute
Perspective1 minute
Perspective Tools1 minute
Ashridge Mission Model2 minutes
SOAR Analysis1 minute
Quick Recap1 minute
Introduction to How Technology Has Changed the Marketing Landscape1 minute
The Role of Technology in the Marketing Landscape1 minute
Managing Marketing Communications1 minute
Virtual Events1 minute
Search Ad Spending1 minute
Marketing Localization1 minute
Adapting to the New Normal0 minutes
Quick Recap2 minutes
Introduction to Importance of Influencer Marketing2 minutes
Effect of Influencer Marketing2 minutes
Emphasis on Following Preferred Creators Across Multiple Platforms2 minutes
Importance of Influencers in Affiliate Marketing2 minutes
Transition from Text and Images to Audio and Video Content2 minutes
Live Shopping Greater Part of Influencer Campaigns1 minute
Emphasis on Diversity and Representation in Influencer Marketing2 minutes
Importance of Micro and Nano Influencers2 minutes
Ongoing Partnerships1 minute
New Social Media Platforms and Types of Influencer Content2 minutes
Increase in Performance Based Deals1 minute
Specialized Influencers1 minute
Influencer Collaborations2 minutes
Planning and Data Rules1 minute
Quick Recap2 minutes
Spotlight1 minute
Introduction to Video Marketing: The Future of Ads1 minute
What Is Video Marketing?1 minute
Marketing with Videos2 minutes
Googles Future of Marketing1 minute
Use of Video Marketing1 minute
Video Advertising Future of Digital Marketing1 minute
Is Video Marketing a Better Option?2 minutes
Expert Predictions on the Future of Video Marketing2 minutes
Quick Recap2 minutes
Introduction to Leveraging from Voice Search1 minute
Voice Search Versus Traditional Search1 minute
Difference Between Voice and Traditional Search1 minute
Voice Search and Dialog Systems1 minute
Dialog System1 minute
Automatic Speech Recognition1 minute
Popularity of Voice Search1 minute
Voice Search in Practice1 minute
Reasons for Global Users to Access Voice Search1 minute
Keyword Search for Voice Search1 minute
Improve the Chances of Appearing in Voice Search1 minute
Strategies to Optimize Content for Voice Search1 minute
Quick Recap1 minute
Introduction to Importance of Visual Content2 minutes
Benefits of Visual Content2 minutes
Brand Awareness and Visibility2 minutes
Ways to Improve Website Traffic2 minutes
Boosting Conversions by Visual Storytelling2 minutes
Making the Brand Memorable2 minutes
Quick Recap1 minute
Introduction to UI vs. UX1 minute
Difference Between UI and UX2 minutes
Role of UX Designer1 minute
Role of UI Designer1 minute
Quick Recap2 minutes
Spotlight2 minutes
Case Study on Adidas3 minutes

10 readingsTotal 100 minutes

Introduction to Digital Marketing10 minutes
Digital Marketing vs Traditional Marketing10 minutes
Old 4 Ps of Marketing10 minutes
The New 4 Ps in Marketing10 minutes
How Technology has Changed the Marketing Landscape10 minutes
Importance of Influencer Marketing10 minutes
Video Marketing the Future of Ads10 minutes
Leveraging from Voice Search10 minutes
Importance of Visual Content10 minutes
UI vs UX10 minutes

11 assignmentsTotal 130 minutes

Quiz on Introduction to Digital Marketing10 minutes
Quiz on Digital Marketing vs. Traditional Marketing10 minutes
Quiz on Old 4 Ps of Marketing10 minutes
Quiz on the New 4 Ps in Marketing10 minutes
Quiz on the 5 Ps of Strategy10 minutes
Quiz on How Technology has Changed the Marketing Landscape30 minutes
Quiz on Importance of Influencer Marketing10 minutes
Quiz on Video Marketing the Future of Ads10 minutes
Quiz on Leveraging from Voice Search10 minutes
Quiz on Importance of Visual Content10 minutes
Quiz on UI vs. UX10 minutes

This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.