Coursera

Professional Sales Mastery Specialization

Coursera

Professional Sales Mastery Specialization

Build AI-Powered Sales Excellence. Develop expertise from foundational selling through AI-enhanced strategies and sales leadership.

Fatimata Hane
Khristian Serrano
Starweaver

Instructors: Fatimata Hane

Access provided by Bertelsmann

Get in-depth knowledge of a subject

from 385 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject

from 385 reviews of courses in this program

Intermediate level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Execute end-to-end sales processes from prospecting through closing, using consultative selling and stakeholder management for enterprise deals.

  • Leverage AI tools including generative AI and automation platforms to enhance prospecting, personalization, and sales productivity by 40%+.

  • Lead high-performance sales teams with data-driven strategies, performance metrics, and revenue optimization techniques for sustainable growth.

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Taught in English
Recently updated!

January 2026

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Specialization - 7 course series

What you'll learn

  • Analyze the sales process and its alignment with the buyer's journey.

  • Demonstrate effective cold calling techniques using social media, telephone, and email.

  • Apply listening and questioning skills to discover customer needs and build rapport.

  • Master strategies for overcoming objections and maintaining momentum in sales conversations.

Skills you'll gain

Category: Sales Process
Category: Selling Techniques
Category: Closing (Sales)
Category: Overcoming Objections
Category: Telephone Skills
Category: Cold Calling
Category: Customer Engagement
Category: Active Listening
Category: Sales
Category: Sales Prospecting
Category: Sales Presentation
Category: Communication Strategies
Category: Lead Generation
Category: Customer Relationship Building

What you'll learn

  • Gain the ability to analyze market data and geographic information to segment territories strategically.

  • Develop skills in applying advanced sales methodologies, specifically in B2B environments.

  • Learn to conduct thorough assessments of client needs through direct interaction, observation, and the use of analytical tools.

  • Acquire proficiency in using modern CRM software and analytics platforms.

Skills you'll gain

Category: Customer Relationship Management
Category: Sales Strategy
Category: Consultative Selling
Category: Sales Territory Management
Category: Sales Management
Category: Selling Techniques
Category: B2B Sales
Category: Market Research
Category: Regional Sales
Category: Negotiation
Category: Competitive Intelligence
Category: Sales Training
Category: Sales
Category: Sales Process
Category: Market Analysis

What you'll learn

Skills you'll gain

Category: Consultative Selling
Category: Enterprise Sales
Category: Stakeholder Management
Category: Sales
Category: Sales Strategy
Category: Specialized Sales
Category: Stakeholder Engagement
Category: B2B Sales
Category: Sales Training
Category: Prospecting and Qualification
Category: Influencing
Category: Sales Process
Category: Selling Techniques

What you'll learn

Skills you'll gain

Category: Customer Insights
Category: Business Metrics
Category: Case Studies
Category: Organizational Effectiveness
Category: Strategic Leadership
Category: Business Leadership
Category: Business Risk Management
Category: Data-Driven Decision-Making
Category: Performance Measurement
Category: Sales Enablement

What you'll learn

Skills you'll gain

Category: Proposal Development
Category: Sales Strategy
Category: Customer Analysis
Category: Sales Management
Category: AI Personalization
Category: Sales Presentations
Category: Case Studies
Category: Automation
Category: Real Time Data
Category: AI Enablement
Category: Agentic systems
Category: Sales
Category: Competitive Intelligence
Category: Customer Relationship Management
GenAI for Sales Teams

GenAI for Sales Teams

Course 6 3 hours

What you'll learn

  • Examine the capabilities and potential applications of Generative AI (GenAI) across different sales functions.

  • Analyze real-world examples of how sales teams are currently using GenAI to enhance productivity, efficiency, and innovation.

  • Develop strategies to responsibly integrate GenAI into sales practices while maintaining appropriate human oversight and accountability.

Skills you'll gain

Category: Responsible AI
Category: Data-Driven Decision-Making
Category: Sales Management
Category: Sales Operations
Category: Customer experience improvement
Category: Sales Development
Category: Sales Strategy
Category: Sales Process
Category: AI Enablement
Category: Customer Engagement
Category: Sales Enablement
Category: Sales
Category: Generative AI Agents

What you'll learn

  • Leverage Lemlist for AI-driven prospecting, enhancing outreach efficiency with dynamic personalization and automated follow-ups.

  • Design and implement sales funnels by integrating Lemlist with Hubspot, improving lead management and conversion.

  • Use Claude AI to generate and optimize personalized content for LinkedIn and email, boosting B2B prospecting effectiveness.

Skills you'll gain

Category: LinkedIn
Category: HubSpot CRM
Category: Sales Prospecting
Category: Email Automation
Category: Sales Process
Category: AI Personalization
Category: Anthropic Claude
Category: Performance Analysis
Category: Customer Relationship Management (CRM) Software
Category: Campaign Management
Category: Sales Pipelines
Category: Artificial Intelligence
Category: Lead Generation
Category: Marketing Automation
Category: Prompt Engineering
Category: B2B Sales

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Instructors

Fatimata Hane
Coursera
1 Course 10,412 learners
Khristian Serrano
6 Courses 7,964 learners
Starweaver
Coursera
547 Courses 991,508 learners

Offered by

Coursera

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