The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
JB
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
SV
My experience over here is exceptional , i am not only fully grabbing the sessions but also enjoying it. Eric sir is the best and explains each module in a very easy way.
WE
Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
CS
For now I will give 4 points after then I will moderate my feedback which might be show pros and cons factor of operational marketing research of Coursera team members.
MA
Mr. Aric Rindfleisch is undoubtedly one of the best when it comes to online courses, and designing them. Enjoyed this course, exercises, all the lectures, and everything.
LK
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
SV
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
TJ
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
AS
Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.
RM
Aric is an amazing instructor, and the way he teaches is really amazing. Learned a lot of things about how should one prepare for the analog world in this digital age.
A
All the videos were great. I actually am sad this class is over. Thank you for all the informative information. As well as keeping the subject matter interesting and relevant!
GC
Very good course. At the begining, modules are kind of long and maybe not necessarily to explain the concepts but just to explain the examples. Could be done shorter.
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Very good course. Prof. Aric delivered again just like he did in his other course Marketing in a Digital World. I will recommend it to anyone interested in a career in Digital Marketing.
One gets one star as giving it no stars is not possible. This course is completely irrelevant to the program unless you are one of those 50-somethings that still moans about how your vinyl records sound better that the tracks on Spotify. I seriously considered giving up on the certificate altogether just so I would not have to waste my time reminiscing about typewriting and turntables. It is appalling that a world-class university set up a program that is so old fashioned it adds nothing valuable to today's aspiring digital strategists.
I do not recommend it. The material could be well be compressed into 1 module, and the examples are a bit dull actually. You could give a better use to your time.
Thank you! I really enjoyed your style of teaching and the fact you made everything fun. I learned a lot and I wish I could actually take your courses in person. Thank you again!!!
Wish to Congratulate Prof Aric for explaining the concept very thoroughly. His classes are amazing. The learnings he imparts stays as part of one's life. hanks Prof.
Best class of the digital marketing certification program. Great content and instructor. Aric Rindfleisch creates thoughtful and compelling classes. Best teacher by far in the Digital Marketing U of I study. I've been in marketing for over twenty years, so I've worked with a lived through a lot of digital marketing application. Courses are a nice refresh but seldom enlightening. The Marketing in an Analog World was a a nice surprise - thought provoking and focused in a an area that is all too easily dismissed in our rush to digitization.
Excellent!. This course gave me a knowledge base on how the Marketing is taking advantage of the Synergy between the Analog and the Digital World.
Totally course filler. Trrelevant topic and information for a specialization focused on digital marketing. Thus all material are so outdated. It was just interesting, but irrelevant.
Very poor as they are asking for payment twice as I had already paid the full amount once . They have started the course 5 in October but asking for charges from us for their delay in course lectures. We don't want to pay 11000 for an online course as once it is already paid.
Prof. Aric Rindfleisch his heart and soul into his lectures and is very engaging.
The course help me to connect all the other courses and to think critical about the digital revolution. Certain things have to become digitized, but certain are better to be left unchanged.
This is an interesting concept but feels extremely stretched. Course lack material to discuss for 4 weeks fillers have been added but it feels forced.
Two peer graded assignments per week is overkill.
Aric is the worst. All of his classes are a waste of time and super annoying. I don't need to see you eat a candy bar.
A very introductory course not and is worth it.
i dont like this course
Excellent course, Prof. Rindfleisch has done an excellent creation as there is little material and discussion around how Digital and Analog are coexisting. He has created an analytical frame to this subject and allows the student to reflect on how things are advancing, blending both worlds, giving as a final product a conclusion. There will be analog things that won't be surpassed by the digital and instead will only be benefitted from it, keeping its essence or transforming it.
I loved how this course was the most engaging of all. The lecturer used innovative ways to capture my attention like showing the adults colouring a book and him smashing a tomato to get a concept across. This was a particularly fun course that constantly kept me engaged. University of Illinois should make more of its courses as captivating and engaging as this one.
It is incredible amazing course, first time I see the title; I wasn't excited, because I didn't know what it is about. But when I started learning I've surprised the amount of useful information. It's really an important course I advise everyone to enrol in. I really like the Instructor's way of explanation, he makes the course easy to understand.
I enjoy the course very much. I like the format and the explanation of all the concepts without entering too much in technical stuff. Conceptual thinking about building digital marketing strategies is really what I need. Thanks to Professor Rindfleisch and his staff!
Lecture videos provided easy to understand concepts in layman's terms, especially for those new to Marketing as a subject. Professor Rindfleisch's jolly spirit was captured well and made each video enjoyable to watch while making learning fun.
excellent course. recommended only only for people persuing elarning in DIgitial Marketng .. But to all. this is a course which will make one realise how digital is good and bad .. and how to we go or go along with.