Back to Introduction to Intellectual Property
University of Pennsylvania

Introduction to Intellectual Property

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But how did the law come to create such enormous value in intangible assets? This course will introduce the various types of U.S. intellectual property: patents, which cover inventions and process innovations; copyright, which protects original works of authorship; and trademarks, which protect a business’ commercial identity as the source of valuable goods and services. You will then explore case studies of how global businesses have used intellectual property law to generate enormous value from these intangible assets.

Status: Innovation
Status: Asset Management
BeginnerCourse17 hours

Featured reviews

SG

5.0Reviewed Jun 21, 2021

This was an absolutely fantastic course! I've come to know so much about how IP works in detail and it was a great idea to include its alternatives as well!

GC

5.0Reviewed May 11, 2020

Mr. Wagner is so thorough in providing you with a simple explanation of the entire Intellectual Property Law. Would definitely take other courses instructed by him..

AN

4.0Reviewed May 8, 2023

Coursera online courses are really helping. I am so happy to Coursera for offering Intellectual Property Law and its major forms and alternatives and issuing certificate for completion of my course.

JR

5.0Reviewed Nov 1, 2022

I really appreciate the whole new set of tools with intellectual property, and simple could not or would not have done it without you. Highly recommended. Thank you very much.

GJ

5.0Reviewed Jun 28, 2021

the only downfall is that the course is not updated, but overall you will get a good understanding of how IP works in real life with different case studies etc

NM

5.0Reviewed Jan 24, 2021

This has been one of the best experiences for me. I totally enjoyed this class and have a lot of different things about IP laws and their alternatives and how to use them in day to day life.

IE

5.0Reviewed Nov 20, 2020

Excellent course, however it can be done in less than a week! Or add more functional and actual cases to study. Maybe add more resources on how actually I can file an application for IP.

FX

5.0Reviewed Feb 23, 2020

This course gives a legal foundation to understand intellectual property and a complete review of three major forms of intellectual properties. Great engaging lectures. Highly recommended.

WC

5.0Reviewed Feb 27, 2021

The University of Pennsylvania offers the best courses here with no doubt! They are totally achievable, quizzes are the way the should be not too hard

MP

4.0Reviewed Aug 6, 2024

Thoroughly detailed and enables you to "speak the language" when conversing with a copyright attorney. Information could have been condensed slightly.

NJ

5.0Reviewed Apr 30, 2020

Polk Wagner makes an exceptional job at explaining the concepts. The supporting material is of high quality as well. Im extremely happy with the course and will follow through with the specialization

GD

5.0Reviewed Aug 24, 2019

Extremely informative. This is my first online course and I can not began to tell you how much I've learn in just one session. I am looking forward to week two.

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