Why is your great content invisible on Google? The answer often lies hidden in your technical foundation and keyword strategy. Boost SEO Tools is a hands-on, beginner-friendly course designed to demystify the core tools of the trade. You will first learn to identify and compare the essential free and paid keyword research tools used by professionals to uncover what customers are actually searching for. Then, you will learn the critical skill of interpreting a technical site audit report—the health check for your website. Through a practical, scenario-based project, you'll learn how to spot the critical errors that are holding you back, from broken links to slow page speeds, and translate them into a prioritized action plan. By the end of this course, you will be equipped to use data-driven insights to make actionable SEO improvements, forming the foundation for any successful digital strategy.

Boost SEO Tools

Boost SEO Tools
This course is part of Digital Marketing Channel Foundations Specialization

Instructor: LearningMate
Access provided by Xavier School of Management, XLRI
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify key SEO tools for keyword research and interpret a site audit report to prioritize actionable improvements for data-driven SEO strategy.
Details to know

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Taught in English
Recently updated!
March 2026
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Build your subject-matter expertise
This course is part of the Digital Marketing Channel Foundations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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