Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.

Analyze & Optimize Your AI Visibility KPIs

Analyze & Optimize Your AI Visibility KPIs
This course is part of AI-Powered Modern Marketing Specialization

Instructor: ansrsource instructors
Access provided by Assam down town University
Recommended experience
Skills you'll gain
- Variance Analysis
- Search Engine Optimization
- Performance Reporting
- Dashboard
- Performance Metric
- Key Performance Indicators (KPIs)
- Trend Analysis
- Management Reporting
- Power BI
- Data-Driven Decision-Making
- Analysis
- Statistical Analysis
- AI Enablement
- Business Metrics
- Google Analytics
- Business Intelligence
- Performance Measurement
- Performance Analysis
- Web Analytics and SEO
- Data Integration
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December 2025
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There is 1 module in this course
Learn how to measure what truly matters in generative search. In this course, you’ll track impressions, citations, and conversions from GA4, Google Search Console, and SGE in one Power BI dashboard. You’ll master variance analysis to explain shifts, recommend corrective actions, and automate weekly reporting. By the end, you’ll lead confident, data-driven conversations that connect AI visibility to measurable business growth.
What's included
5 videos3 readings6 assignments
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