MD
5.0Reviewed Oct 25, 2022
IT was really excellent, a mix of practical and theoretical concepts.
Trademark Law
The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace. We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
Status: Strategic Planning
Status: Marketing
Course19 hours
Featured reviews
MA
5.0Reviewed Feb 29, 2020
It was a mindful course to explore the knowledge for the protection of the right involving trade.
SM
5.0Reviewed Mar 23, 2021
Really testing of your bounds of knowledge. I’m glad I took it up
KK
5.0Reviewed Aug 16, 2023
Outstanding, the Professor Course Materials and everything surrounding it
AA
5.0Reviewed Jan 19, 2020
Great course and introduction to Trademark Law! Highly recommend to others seeking an introduction to the field.
DB
5.0Reviewed Aug 23, 2020
Excellent professor and interesting material. The reading assignments were wonderful, with hard core information sprinkled with some humorous stuff.
CH
5.0Reviewed Jul 16, 2019
Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.
RR
5.0Reviewed Jan 5, 2021
This is an excellent course which organized properly.
MM
5.0Reviewed Jul 21, 2020
This is one of the best courses I have ever attended!
HS
5.0Reviewed Mar 31, 2024
I'm an university student. I would like to take this opportunity to thank the lecturer, University and Coursera. This course is amazing.
TT
5.0Reviewed Sep 16, 2023
As an attorney who is trying to switch specialties, this course was great at introducing concepts that are essential to trademark law.
HP
5.0Reviewed Sep 19, 2021
This is a great course for anyone who wants to learn about trademarks. The course provides not only theoretical lectures but also practical examples.