Welcome emails achieve 80% open rates, but only if they arrive on time. This Short Course was created to help marketing professionals accomplish automated first-touch engagement that builds subscriber relationships from day one. By completing this course, you'll be able to define email automation concepts, understand welcome email best practices, and configure MailChimp's automation features to deliver timely, consistent greetings to every new subscriber without manual intervention.
Automate Welcome Emails
Automate Welcome Emails
This course is part of Email Marketing Foundations — Copy, Lists & Compliance Specialization
Instructor: Hurix Digital
Access provided by CU Gen Ed : KNOW ACCUM III
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Automated welcome emails create timely, professional engagement at scale, impossible to maintain manually.
Welcome emails leverage peak interest right after signup, with 80%+ open rates making them far more effective.
Platforms like MailChimp offer pre-built templates, enabling non-technical marketers to create sophisticated workflows.
Welcome emails set expectations, deliver on promises, and guide next steps for long-term subscriber engagement.
Details to know
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Taught in English
Recently updated!
April 2026
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This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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