Back to Creative Design, Prototyping, and Testing
University of Maryland, College Park

Creative Design, Prototyping, and Testing

Designing the customer and user experience is essential to creating great products today. Gone is the old paradigm of “form follows function” model of design. The process must be iterative and follow the best product design and development processes. While designing a great user experience can be a lengthy and expensive process, there are approaches to doing it faster and smarter, without compromising results. This essential product management course explains key design thinking principles around personas, story mapping, and prototyping. Product managers need to know and appreciate product designer tools and processes. By combining these principles with good scrum processes, you’ll learn to create great products that don’t sacrifice design for functionality or feasibility. This course enables students to transition from ideas to prototyping and concept testing of their products and services. Students learn how best to effectively translate ideas into marketable offerings so that the best product and service ideas are harnessed and create real value for customers and the organization. Emphasis is placed on an integrated and interdisciplinary approach to engineering design, concurrent engineering, design for manufacturing, industrial design, and the business of new product development. Topics include design methods, modeling and simulation, material and manufacturing process selection, platform and modular design, mass customization, planning and scheduling.

Status: New Product Development
Status: Product Management
BeginnerCourse12 hours

Featured reviews

SA

5.0Reviewed Sep 5, 2022

I learn a lot about prototyping process and design timeline

VS

4.0Reviewed Dec 30, 2024

It is a comprehensive training module to build a new product and services

AM

5.0Reviewed Sep 10, 2021

Very Well Designed Concepts and Explanations .Thank you

TT

5.0Reviewed Dec 18, 2024

Very insightful, the Instructor Cait is really admirable and funny during the lectures. I took notes and applied it to my personal goals, thanks Coursera.

All reviews

Showing: 20 of 23

Fernanda Montiel
2.0
Reviewed Apr 13, 2022
Andrew Matteson
1.0
Reviewed Dec 15, 2022
Mohamad Sharafuddin B Saleh
3.0
Reviewed Aug 1, 2021
gabriel soufer
5.0
Reviewed Sep 11, 2022
Michael Clebanov
2.0
Reviewed Dec 17, 2023
Joanne Ossai
1.0
Reviewed Mar 20, 2024
Tia Tang
5.0
Reviewed Dec 19, 2024
Syukri ainun alfath
5.0
Reviewed Sep 6, 2022
Amrut Marihal
5.0
Reviewed Sep 11, 2021
Vishesh _2539
5.0
Reviewed Sep 20, 2023
Omprakash Singh
5.0
Reviewed Dec 24, 2025
Diem Le Thi Bich
5.0
Reviewed Mar 17, 2026
DWI EFRARIN PURNAMADITA
5.0
Reviewed Dec 25, 2024
sahil
5.0
Reviewed Oct 17, 2023
Kiran Shetty
5.0
Reviewed Sep 12, 2021
Mumtaz Ahmed Baig
4.0
Reviewed Jan 11, 2026
VERONIKA SUSANTI
4.0
Reviewed Dec 30, 2024
Soumoyajyoti Das
4.0
Reviewed Jan 27, 2022
Aditya Raghav
4.0
Reviewed Nov 28, 2023
ehsan tamrabadi
3.0
Reviewed Apr 5, 2023