This is primarily aimed at first- and second-year undergraduates interested in engineering or science, along with high school students and professionals with an interest in programming.
Track Basic Metrics
Track Basic Metrics
This course is part of Email Metrics, Reporting & Campaign Strategy Specialization
Instructor: Hurix Digital
Access provided by EDGE Group
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Email success relies on measuring KPIs and analyzing data, not gut feelings or assumptions.
Industry benchmarks and campaign specifics turn raw data into meaningful insights.
Regularly monitoring metrics shifts email marketing from reactive to strategic practice.
Mastering analytics tools like MailChimp helps spot optimization opportunities and prove impact.
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Email Metrics, Reporting & Campaign Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Establish foundational understanding of email marketing metrics and their business significance for data-driven marketing decisions.
What's included
3 videos1 reading1 assignment
Develop practical skills for navigating MailChimp's analytics dashboard and interpreting campaign performance data for strategic decision-making.
What's included
2 videos2 readings1 assignment
Build practical tracking systems for email marketing performance monitoring and develop strategic goal-setting capabilities for continuous improvement.
What's included
3 videos1 reading2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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