VK
5.0Reviewed Sep 23, 2024
Excellent grounding to get started on fundamental aspects of Digital Marketing.
The course is very informative, knowledgeable, well prepared and well presented.
Introduction to Digital Marketing
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
Status: Social Media
Status: Marketing Strategies
BeginnerCourse9 hours
Featured reviews
TK
5.0Reviewed May 22, 2022
The course is very detailed and helpful to learn basics.
GM
5.0Reviewed Jul 23, 2023
Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
MO
5.0Reviewed Jun 24, 2024
The course has broadened my digital experience in Marketing field
DO
4.0Reviewed Apr 21, 2024
The course was interesting, straight forward and I enjoyed it
AA
5.0Reviewed Sep 29, 2024
This was my first online course! I had a great experience and earned my certificate
MS
4.0Reviewed Jun 4, 2022
I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
RS
5.0Reviewed May 15, 2023
The course is very informative, knowledgeable, well prepared and well presented.
AA
5.0Reviewed Oct 24, 2023
great course, solid material and excellent explanations
EK
5.0Reviewed Jan 20, 2026
great course can complete in reasonable amount of time!
All reviews
Showing: 20 of 56
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Raj Singh
5.0
Reviewed May 16, 2023twinkle keshri
5.0
Reviewed May 23, 2022The course is very detailed and helpful to learn basics.
maryam salari
4.0
Reviewed Jun 5, 2022I liked the overal course and the info! the ONLY MAJOR PROBLEM was that I had to literally beg for my assignment to be corrected ! if that is adressed it will be a better course
Arnold Aribowo
5.0
Reviewed Nov 14, 2021It is better to add more explanation about the difference between choosing keyword in PPC and SEO.
Barbara Epp
5.0
Reviewed Dec 3, 2022Great introductory overview. 10-hour length is just what I was looking for. I learned a lot of terminology and fundamental concepts in digital marketing - just enough to figure out where I want to go into more depth. For my needs, this was totally sufficient and much more efficient than taking a 30-hour class. Also appreciated that the material was current - as far as I can tell, this course was produced in 2021. Thank you UC Irvine and Coursera!
Cinamon Chi
5.0
Reviewed Jan 15, 2022The course is useful and informative. The instructor gave detailed information about the statics, research and case study. I highly recommend this course to people who want to learn fundamentals of digital marketing in the most simple way.
Mariana Gómez Salazar
5.0
Reviewed Mar 19, 2025I love this course! I’m learning a lot about business, and it is very friendly for people like me who don’t know much about these topics.
Nikki Fischer
5.0
Reviewed Jan 28, 2022I have learnt so much from this course!
ANKIT KUMAR 2423507
3.0
Reviewed Nov 22, 2024The Course is good . There are good things which I have learnt . But , the course could have been completed within 3-5 hours. Also , the production quality of the videos are not up to the mark
Ronna Watson
5.0
Reviewed Jun 13, 2025This course was very informative and thought provoking. It challenged me to think strategically from a business perspective as a person with mainly a scientific background. It was very enlightening and indeed a great change, while expanding my knowledge in a new topic other than science.
Абзалбек Гулнара Аманжолкызы
5.0
Reviewed Nov 8, 2022Thank you! I want to express my gratitude to the teachers who made such a useful and necessary course. The development of information systems has an impact on all areas of the economy and especially on marketing.
Grayson Moore
5.0
Reviewed Jul 24, 2023Quick overview of digital marketing. What to look for, and how to apply basics to your company to make an impact on your organic ranking and growth and increase your overall company image.
AMANI SANTOS AGATO
5.0
Reviewed Sep 30, 2024This was my first online course! I had a great experience and earned my certificate
Vivek Kotru
5.0
Reviewed Sep 24, 2024Excellent grounding to get started on fundamental aspects of Digital Marketing.
Martina Nwakaego Onwuama
5.0
Reviewed Jun 25, 2024The course has broadened my digital experience in Marketing field
Elyssa Kaye
5.0
Reviewed Jan 21, 2026great course can complete in reasonable amount of time!
afifah akmal
5.0
Reviewed Oct 25, 2023great course, solid material and excellent explanations
Said Khouloud
5.0
Reviewed Jun 25, 2024I fell very happy to study this course .
Tanushree T K
5.0
Reviewed Sep 25, 2021it was very informative and beneficial
Chandrashekhar Raut
5.0
Reviewed Aug 5, 2024All course materials is very useful.