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Coursera

Building a Business Presence With Facebook Marketing

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Status: Target Audience
Status: Advertising
BeginnerGuided Project2 hours

Featured reviews

BA

4.0Reviewed Sep 22, 2022

I​ have got more idea about how to manage facebook activities. fcafebook updated more features . Upadation is required.

J

5.0Reviewed Nov 2, 2020

I have got the skill I wanted for my Facebook page. Thank you Coursera and DOST PHilippines. Thank you, Maam Kathleen Bergner for imparting your knowledge.

JS

4.0Reviewed Jan 22, 2022

I found this both easy to follow along with and practicle for anyone looking at trying something new. The Facebook platform is one the first and easiest to use for a beginner

AS

4.0Reviewed Mar 14, 2024

The subject is explained very clearly, much useful for new people, brands or companies to advertise their business on Social Media (Facebook).

BH

5.0Reviewed Dec 9, 2021

The coures was so intereting and was easy to undertand particularly the hand on activities has made my learning so easy to follw

UG

5.0Reviewed Jun 13, 2021

This guided project gave me the insight I needed into social media marketing and pursue a career in the similar field.

ZK

5.0Reviewed Dec 12, 2021

This course is really useful for the person who start to create facebook page to promote their business. All the instruction and guideline are very clear.

KA

5.0Reviewed Apr 21, 2022

Wonderful course to learn how FB ads and events can help increase awareness for your business. Simple, easy to follow instruction with hands on opportunity.

EE

4.0Reviewed Aug 24, 2021

Nice explanatory however, it is impossible to change to classic Facebook layout. The new layout seem so much easier to use just need time to get used to it.

KU

4.0Reviewed Jan 14, 2023

Instructor is good. But this course need to update to work with new Facebook layout. Other than that, the lessons providing in this course was valuable for me.

MH

5.0Reviewed Apr 10, 2024

Very fun and easy course with a wonderful instructor! Prior knowledge is not needed, but can be a wonderful help.

SG

5.0Reviewed Sep 13, 2020

It is a great course for a person who is at the beginner level on Facebook. The most important parts are explained very well.

All reviews

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Solveiga Grigaleviciute
5.0
Reviewed Sep 14, 2020
Shivay Singh
1.0
Reviewed Aug 23, 2021
Panagiotou Anders Athanasios
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CRISTIAN ANDRES BARRETO GALINDO
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Reviewed Aug 18, 2020