Ready to transform your email marketing from manual to magical? This Short Course was created to help marketing professionals accomplish sophisticated automation without the complexity. By completing this course, you'll be able to set up triggered workflows that work 24/7, engage your audience at the perfect moments, and optimize performance using data-driven insights. By the end of this course, you will be able to:
Automate Workflows in MailChimp
Automate Workflows in MailChimp
This course is part of Email Execution: Automation, Testing & Audience Targeting Specialization
Instructor: Hurix Digital
Access provided by Allegiant Giving Corporation
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
3 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Understanding that successful automation requires careful planning of customer journeys and trigger points rather than random email sequences.
Learning to use performance metrics to continuously improve automated workflows, turning email marketing into a measurable revenue driver.
Recognizing how to build automation frameworks that grow with your business while maintaining personal connection with subscribers.
Mastering the art of timing and relevance by connecting email delivery to specific subscriber actions and engagement patterns.
Details to know
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Taught in English
Recently updated!
March 2026
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This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 3 modules in this course
This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.
What's included
3 videos2 readings1 assignment
This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.
What's included
4 videos1 reading2 assignments
This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.
What's included
2 videos2 readings3 assignments
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