Back to Make the Sale: Build, Launch, and Manage E-commerce Stores
Google

Make the Sale: Build, Launch, and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Understand essential e-commerce strategies and practices - Explain how to conduct market research and product research - Set up a mock e-commerce store using Shopify - Use Google Ads to engage e-commerce customers - Explain how trends and seasonality affect e-commerce businesses - Use best practices to create an engaging customer experience online - Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. - Optimize a checkout flow for customers

Status: Sales
Status: Online Advertising
BeginnerCourse15 hours

Featured reviews

VT

5.0Reviewed Dec 25, 2022

it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!

AB

5.0Reviewed Sep 26, 2024

Great Course I'm a professional digital marketer with 4 years experience , I have to update a high level certified program and this is the best one you can find online.

ML

5.0Reviewed Jun 25, 2024

Learning a few basics to get around Shopify was very beneficial. I also found the online advertising section very helpful so I could critique my methods and apply them to my e-commerce store.

DS

5.0Reviewed Feb 13, 2025

I had learnt a lot of new things from creating online e-commerce website through shopify to the importance of smooth checkout process. Thank you .

SD

5.0Reviewed Dec 10, 2022

Engaging material, enlightening activities, and very well presented! Would be interested in a full course devoted to product research and development, product sourcing, and product fulfillment.

DW

5.0Reviewed Dec 15, 2023

I enjoyed this course. Great instructor, right amount of videos and reading. Great for the basics and understanding of managing an e-commerce store.

AL

4.0Reviewed Oct 28, 2023

This was one of the most engaging courses in the specialization. I would have given it 5 stars, but the 60 day trial did not work on the Shopify section. That needs to be fixed.

AM

5.0Reviewed Jul 17, 2023

i am so glad to be the part of this wonderful course. its my request to provide pdf or e-book of the videos and reading , so that we have the study material with us.

JC

5.0Reviewed May 9, 2022

Great opportunity to get hands on experience using the Shopify software. I also liked how Google Ads was explained with the real life examples like ecommerce seasonality.

CO

5.0Reviewed Jul 8, 2022

I really enjoyed the videos, course work and practical applications. It definitely build my confidence with building, launching and managing an E-commerce store.

KT

4.0Reviewed Jul 19, 2023

It's a great course but I feel that this course could be made shorter, removing some of the repetitive content. Some are mentioned in the video and then mentioned again in the following readings.

RP

5.0Reviewed Aug 30, 2023

Great course! It helped me undesrtand the different ways I can build my business based on sourcing and /or fulfillment and it was a huge contributor to my overall understanding of ecommerce.

All reviews

Showing: 20 of 395

Vishnu Thapa
5.0
Reviewed Dec 26, 2022
Rodrigo Perez
5.0
Reviewed Aug 31, 2023
Brandon Roland
4.0
Reviewed Jun 15, 2022
Sharon In Business
5.0
Reviewed Jun 9, 2022
D P R Jayasekara
5.0
Reviewed Feb 21, 2023
Masiullah Stanikzai
5.0
Reviewed Jan 27, 2024
Chinonyerem Okezie
5.0
Reviewed Jul 9, 2022
AYMANE IJIRR
5.0
Reviewed Feb 26, 2024
Karina Biagurova
5.0
Reviewed Jun 22, 2023
James Womack
5.0
Reviewed Apr 11, 2023
Stare Decisis
5.0
Reviewed Dec 11, 2022
M S
5.0
Reviewed Aug 30, 2025
Jade Cecil
5.0
Reviewed May 10, 2022
Sarah Abel
5.0
Reviewed May 10, 2022
Mujtaba Hassan
5.0
Reviewed Jun 24, 2022
Deleted Account
5.0
Reviewed Mar 21, 2023
jimenez guzman miztli gabriel
5.0
Reviewed Jul 19, 2024
wani amir
5.0
Reviewed Sep 26, 2025
Ethnaj
5.0
Reviewed May 5, 2023
Nathalie Mondesir
5.0
Reviewed Sep 1, 2022