In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix -- product policy, channels of distribution, communication, and pricing -- and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world. You will be able to: • Define marketing and describe how marketing creates value • Describe the elements of the marketing mix • Explain how these elements interact to create value for consumers • Use different analytical frameworks to examine how managers solve business problems • Evaluate brand extensions • Develop a marketing plan proposal This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
WG
Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.
IK
Overall good course. Few comments: a) More cases can be added to give better understanding and relevance. b) Quiz is unnecessarily tricky. It should focus on concepts instead.
KO
Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.
SR
It helps me alot learning about marketing strategy, how we can segment, positioning, target and also how we can make strategically brand extention etc.
CO
Interesting material. Prof Noel's enthusiasm makes the coursework even more interesting. Not being a marketing major, I found the work challenging and engaging as well.
AK
The teaching method was exquisite. The approach used for teaching this course made it easier even for a beginner to understand the concepts of marketing.
JD
Very good to have these basics in Marketing, although focusing a more on B2B marketing would have helped, especially when student are from the B2B sector exclusively.
KB
This was a very interesting course and was highly applicable to my line of work. I was able to take things I'm learning in class and apply them directly to what I do every day.
GK
It was an awesome experience with peofessor. He is very energetic and most of all, I love the way he puts in examples which could make anyone learn and understand faster. Thanks
AS
I had wonderful experience learning this course. Pro. Hayden Noel is just fantastic.His way of teaching is excellent.A lot of thanks for enlightening me Sir!!!!!!
SK
I have learned a lot of practical stuff in this class. Most importantly, identifying unmet needs, considering the 5C and finding a marketing mix (4P) along with STP.
NG
It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.
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Marketing Management 1 is superp course...Most recommended for anyone who want to excel in the field of Marketing and business ,Haydon Noel is one of the best Mentor in the Business
It is as expected both learning and experience wise. Please do try this course and get to know about segmentation and various marketing theories and articles which made a difference.
I love this course! First of all, the teacher is a great communicator. He uses vocal variety to catch attention and to emphasize important concepts. The visuals match perfectly to his explanations. There is added value through interesting stories. He chose great examples. He uses simple and easy to understand English. And he connects with the students even if the videos has been recorded. Awesome experience. I think I remember more of the concepts here than way back in college. As a test on this, I was writing in my notepad about all the concepts without looking at my digital notes. I did great!
More on the course. I think he covered all the basics. He just didn't discuss more on Brand Architecture, Brand Audit, Brand Tracking, specifics on how to calculate Demand and Supply, etc. Plus, I think there could be a better way to present the product mix width, product line length and depth, stretching, and filling concepts (just that part). But all in all, the course is amazing. I just might have to enroll in a Brand Management course to know more about specifics on that.
Would love to enroll in other courses taught by Mr. Hayden Noel.
Course content is fine and well organized. Peer reviewed assignments need significant overhaul, however.
This is a must take course if you are interested in business and has been one of my favorites so far in my MBA at UIUC. Professor Noel is a leader in the field of consumer behavior. You'll really enjoy his class and learn a tremendous amount of information and appreciate his enthusiasm for the subject of marketing. His love for marketing is infectious, like a true marketer should be!
Excellent introduction to the concepts of Marketing. The professor keeps the "virtual" class very engaging. I am taking the iMBA class in tandem with this course and I have to say that, my misconceptions about "marketing" are getting clear. Worthwhile if you are thirsty for knowledge and want to have fun learning.
Great course materials from University. Contents were clearly explained and communicated by Professor Hayden. As usual through out the course contents were illustrated with visualized examples which made easy to remember. Adequate reading links provided to enhance our knowledge and trends in the market.
Useful tips, quizzes and peer assignment throughout the course which helps us to do our field work as in real.
Thanks to Coursera and University of Illinois Urban Champaign for providing great online platform
Kudos to Professor Hayden Noel for your time and inputs which is remarkable.
Excellent course , as it covers all the topics needed by a marketer to know and the doctor's way of teaching is amazing because it's simple and he uses examples alot which makes me understand better and quickly
Great course for anyone considering becoming a marketing manager. You cover all the essential principles that will help you think from a customer, market and company focus before rolling out a marketing plan.
Excellent course to get introduced to marketing basics. I am not from management background and I really enjoyed the course
Good material. Slides did not always align with what the professor says. And quiz concepts often test on things that are not evident on the slides, but rather something he said.
Very basic introduction to Marketing. Interested to step it up in the next level.
Minus a star, however this reflects some of Coursera's offerings overall now that I've taken a few different classes. I think some information may be outdated or perhaps has been omitted over the years. I scoured through the lectures and readings to find specific answers on the quizzes to no avail. The quizzes offer no hints or places to find the answers, even when you pass. I want to make sure I know everything before moving on and my time is precious. The point is to learn so please point students in the right direction for quiz questions, especially if they pass.
Product part is not easy to understand. Lecture does not help us to effectivly respond to the quiz at the of the module.
I doubt I'll ever be smug again and think it's all about P&L. Professor Noel takes you through an inductive journey analyzing real case studies which require a marketing solutions. As a private investor, I've become more englightened about the value of marketing. We're now starting on a very fun part of the course, where we are invited to create our dream product and build a pitch. Think Shark Tank meets an MBA class! This has been more challenging for our team than any other assignment. While it was great fun to dream up a product with a couple of engineers. It's quite another thing to figure out how to build a marketing presentation that's so good that people will want to invest in it! I think it's opening up all of our eyes.
This course of Marketing Management from University of Illinois, has helped me to understand the very basic and important point on marketing.
As, value creation in market; understanding the need and finding the right solution to it in form of products. Also, I got brief knowledge about STP i.e. Segmenting, Targeting and Positing and also learned the concept of Marketing Mix and 4P's of it. the assignment which we got were too informatics and were similar to the industry based projects, which gave us 1st hand experience of the work done over there.
Great course! I took the course to strengthen my application to the Master's program in Marketing because my Bachelor's degree is pretty far from this realm. Perfect for deepening the basic knowledge about marketing. Dr. Hayden Noel is very cheerful prof making the educational process really exciting, so you will not get bored. He manages to include practical elements even online. Also, the course is very well structured and full of useful and interesting additional materials. Highly recommended!
It was really very useful course, i liked the mentor very much, he was describing every module in a very interesting and legible way, with good examples. His English was excellent, it was easy to understand him even without subtitles. I am going to pass h the next level of this course, while there are some missing issues i would like to go through.
Thank you very much for providing such opportunity and to spend time usefully during quarantine time.
I enjoyed this class so much and gained so many insights! Professor Hayden Noel covered key concepts and explained them so well through real-world examples and applications. Whether you're a beginner looking to get the basics covered or a marketing professional intending to refresh your knowledge, this course is likely going to serve its purpose for you. Thank you Professor Noel and everyone behind this wonderful course!
It was one of the most interesting experience throughout my educational journey. I was never used to online classes like these but this definitely opened me up to this world. Prof. Hayden Noel deserves a major shout-out for being an absolute delight and for giving interesting examples. Truly and enlightening course.
I Like it, I recomend that, It's so practical, If it is in the virtual mode, I'm imagine the classes in the presencial mode. I want study in this University. Thanks University of Illinois. :D And the professor is excellent, explain the items with clarity and very well his method :D