In this course, you will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll explore techniques for retaining customers, such as offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups. You’ll also find out how to measure customer satisfaction.
Build Customer Loyalty
Build Customer Loyalty
This course is part of Google Digital Customer Engagement Specialization
Instructor: Google Career Certificates
Access provided by Signature Performance, Inc.
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Identify common strategies for building customer loyalty in e-commerce.
Successfully manage client relationships and measure satisfaction.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
3 assignments
Taught in English
Recently updated!
September 2025
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Build your subject-matter expertise
This course is part of the Google Digital Customer Engagement Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
You will learn about the importance of loyalty in e-commerce and explore strategies such as rewards programs and dynamic remarketing.
What's included
4 videos1 reading1 assignment
You will explore how to build strong customer relationships. You'll learn how to implement post-purchase follow-ups and measure customer satisfaction.
What's included
3 videos2 readings1 assignment1 plugin
You will review everything you’ve learned and take the final assessment.
What's included
1 reading1 assignment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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